{"id":11051,"date":"2023-01-25T10:27:49","date_gmt":"2023-01-25T10:27:49","guid":{"rendered":"https:\/\/alojapro.com\/reservas-directas-metabuscadores\/"},"modified":"2023-07-31T15:48:38","modified_gmt":"2023-07-31T15:48:38","slug":"tips-seo-pel-revenue-manager","status":"publish","type":"post","link":"https:\/\/alojapro.com\/ca\/tips-seo-pel-revenue-manager\/","title":{"rendered":"Tips SEO pel revenue manager"},"content":{"rendered":"<p>Las estrategias que ha de seguir el revenue manager han de tener presente el <strong>marketing digital<\/strong> en su desarrollo. Tener una web optimizada es clave para la <strong>venta directa <\/strong>de un establecimiento tur\u00edstico.<\/p>\n<h2>El SEO en la estrategia del revenue manager<\/h2>\n<p>De la misma manera que desde el <b>Revenue Management<\/b> se trabaja para maximizar las ventas y se cuida la presencia del <b>hotel<\/b> de cara a que los hu\u00e9spedes vivan la mejor experiencia posible, se debe cuidar tambi\u00e9n la imagen y presencia a nivel digital. Es vital trabajar el <a href=\"https:\/\/alojapro.com\/posicionamiento-en-buscadores\/\"><b>SEO<\/b><\/a> en todas las secciones de la p\u00e1gina para mantenerla lo mejor posicionada posible.<\/p>\n<h3><b>\u00bfQu\u00e9 se debe tener presente en el SEO de la web de tu hotel?<\/b><\/h3>\n<h4><strong>Estructura URLs<\/strong><\/h4>\n<p>Es vital tener controlado el mapeo de tu p\u00e1gina web para poder analizar y\/o controlar as\u00ed el flujo de tus URLS, el objetivo de cada p\u00e1gina y sus respectivas palabras clave y el contenido que se a\u00f1ade en ellas.<\/p>\n<h4><b>Indexaci\u00f3n<\/b><\/h4>\n<p>Para cuidar el<strong> posicionamiento el web<\/strong> debemos tener una comunicaci\u00f3n constante con Google mediante <b>Google Search Console.<\/b>\u00a0Teniendo presente las p\u00e1ginas que tienen contenido de valor para posicionar en Google y atraer clientes, debemos decidir qu\u00e9 p\u00e1ginas indexamos en el buscador.<\/p>\n<p>P\u00e1ginas que no aportan valor al cliente pero que han de estar por ley en la web como son el aviso legal, pol\u00edtica de privacidad y pol\u00edtica de cookies no las debemos indexar.<\/p>\n<p><b>\u00bfC\u00f3mo informamos a Google de que no queremos indexar una p\u00e1gina?<\/b><\/p>\n<p>Al a\u00f1adir la siguiente etiqueta dentro de la estructura html de la p\u00e1gina en cuesti\u00f3n estar\u00e1s avisando a Google para que no la rastree, haciendo as\u00ed que no compute en el posicionamiento de la p\u00e1gina.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\n<h4><b>Contenido<\/b><\/h4>\n<p>Tal como hemos comentado, dentro de la estructura de la web de tu hotel es vital tener claro el objetivo de cada p\u00e1gina para definir as\u00ed el contenido que encontrar\u00e1 tu cliente y el valor que le aportar\u00e1.<\/p>\n<p><b>\u00bfQu\u00e9 se debe tener presente a la hora de desarrollar el contenido?<\/b><\/p>\n<p>Previo al desarrollo es importante tener claro el objetivo, definir las palabras clave que utilizaremos. Han de formar parte del texto de forma natural dentro de un contenido que aporte valor a cada visitante de la web y a cada posible cliente.<\/p>\n<p><b>\u00bfQu\u00e9 son las palabras clave?<\/b><\/p>\n<p>Son palabras con las que le comunicamos al buscador de qu\u00e9 trata la p\u00e1gina para que pueda clasificar sus contenidos. En el proceso de b\u00fasqueda de un usuario, las palabras clave facilitan que encuentren los resultados m\u00e1s relevantes para sus b\u00fasquedas y\/o consultas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las estrategias que ha de seguir el revenue manager han de tener presente el marketing digital en su desarrollo. Tener una web optimizada es clave para la venta directa de un establecimiento tur\u00edstico. El SEO en la estrategia del revenue manager De la misma manera que desde el Revenue Management se trabaja para maximizar las [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[166],"class_list":["post-11051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips SEO pel revenue manager | Alojapro<\/title>\n<meta name=\"description\" content=\"Tips SEO que ha de tenir present un revenue manager a la seva estrat\u00e8gia per facilitar la venda directe i maximitzar ingressos de l&#039;hotel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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