{"id":11147,"date":"2017-07-19T09:29:48","date_gmt":"2017-07-19T09:29:48","guid":{"rendered":"https:\/\/alojapro.com\/tips-de-marketing-para-hoteles\/"},"modified":"2023-02-16T12:19:04","modified_gmt":"2023-02-16T12:19:04","slug":"tips-marqueting-digital-per-a-hotels-part-3","status":"publish","type":"post","link":"https:\/\/alojapro.com\/ca\/tips-marqueting-digital-per-a-hotels-part-3\/","title":{"rendered":"M\u00e0rqueting digital per a hotels: Alojapro tips (Part 3)"},"content":{"rendered":"

M\u00e0rqueting digital pel teu hotel<\/h1>\n

Per a finalitzar la nostra s\u00e8rie de tips de m\u00e0rqueting digital per a hotels<\/strong> volem destacar algunes idees dedicades als clients i la seva experi\u00e8ncia en l’establiment, des del moment que efectuen la reserva<\/a> passant per la seva estada fins despr\u00e9s que han fet el check out.<\/p>\n

11. Apliqui l’Hotel Inbound M\u00e0rqueting<\/strong><\/h2>\n

L’Hotel Inbound M\u00e0rqueting \u00e9s un enfocament de m\u00e0rqueting digital per a hotels centrat en atreure als clients a trav\u00e9s de continguts i interaccions que s\u00f3n rellevants i \u00fatils – no abusives. Els clients potencials s\u00f3n els que et troben a trav\u00e9s de canals com a blogs, motors de cerca i xarxes socials. Aquest tipus d’estrat\u00e8gies elimina la sensaci\u00f3 t\u00edpica de venda corporativa i fa que el contingut potenci\u00ef la venda indirectament. Es converteix m\u00e9s en una conversa ressaltant els avantatges i el valor que s’obtindr\u00e0 quan es reservi l’estada.<\/p>\n

Les estrat\u00e8gies de inbound m\u00e0rqueting faciliten el descobriment i els dona el poder per a prendre la decisi\u00f3 a ells mateixos en lloc de sentir-se \u201cobligats\u201d a triar, que \u00e9s el que ocorre amb els mitjans de m\u00e0rqueting tradicionals.<\/p>\n

12. Recompensi als clients lleials
\n<\/strong><\/h2>\n

Per a millorar com a empresa \u00e9s important tenir l’opini\u00f3 dels seus clients per aix\u00f2 recordi sempre programar un q\u00fcestionari un parell de dies despr\u00e9s de la sortida dels seus clients recordant-li sobre la seva estada (data, tipus d’habitacions i si \u00e9s possible algun servei addicional que hagin gaudit). Pot inclusivament incentivar la retroalimentaci\u00f3 amb una oferta especial que pot canviar en la seva pr\u00f2xima visita.<\/p>\n

13. Mantingui un seguiment dels seus clients amb un CRM
\n<\/strong><\/h2>\n

En la ind\u00fastria hotelera, res \u00e9s m\u00e9s important que els seus clients. Saber com atendre’ls millor i comunicar-se amb ells \u00e9s la clau perqu\u00e8 tornin. Treballar amb un CMS complet li dona l’oportunitat d’atendre de manera individual als seus hostes ja que emmagatzema tota la seva informaci\u00f3 en un sol lloc, la qual cosa li permet personalitzar la seva experi\u00e8ncia i garantir que tornin. Prendre nota dels seus gustos i prefer\u00e8ncies faran que se sentin a casa i vulguin tornar.<\/p>\n

14. Permeti que els seus hostes coneguin molt m\u00e9s que les seves habitacions
\n<\/strong><\/h2>\n

Avui dia existeixen moltes alternatives d’allotjament, que s’enfoquen en el tracte personalitzat i en la relaci\u00f3 amb l’hoste. Prenguem per exemple Airbnb. Amb la finalitat de mantenir-se competitiu, els hotels necessiten per a enfortir les febleses que atreuen als consumidors a triar alternatives d’hotel.<\/p>\n

Evoluci\u00f3 del m\u00e0rqueting digital per a hotels<\/h2>\n

Els hotels van ser constru\u00efts tradicionalment per a seguir un patr\u00f3. Prenguem per exemple la cadena Hilton. Un Hilton era igual en Sant Diego que a Par\u00eds, no obstant aix\u00f2 la demanda dels consumidors ha canviat. Ara volen noves experi\u00e8ncies que els facin sentir especials i aqu\u00ed est\u00e0 l’\u00e8xit d’Airbnb. Cada experi\u00e8ncia d’Airbnb sempre se sent \u00fanica i aut\u00e8ntica. Cada apartament, habitaci\u00f3 i estada \u00e9s \u00fanica per a la zona i \u00e9s en part gr\u00e0cies a l’amfitri\u00f3.<\/p>\n

Els hotels podrien enfocar-se a ser m\u00e9s aut\u00e8ntics, oferir serveis excepcionals locals i comptar amb personal que sap el que est\u00e0 al seu al voltant i l’ha experimentat per si mateix, fent que l’experi\u00e8ncia del seu hoste sigui m\u00e9s especial.<\/p>\n

Hi ha moltes estrat\u00e8gies i idees de m\u00e0rqueting per a hotels<\/strong> que poden ajudar-lo a millorar la relaci\u00f3 amb el seu client per\u00f2 el m\u00e9s important \u00e9s oferir un servei diferenciador sempre amb un somriure.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e0rqueting digital pel teu hotel Per a finalitzar la nostra s\u00e8rie de tips de m\u00e0rqueting digital per a hotels volem destacar algunes idees dedicades als clients i la seva experi\u00e8ncia en l’establiment, des del moment que efectuen la reserva passant per la seva estada fins despr\u00e9s que han fet el check out. 11. Apliqui l’Hotel […]<\/p>\n","protected":false},"author":6,"featured_media":20497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[237],"class_list":["post-11147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca","tag-tips-de-marketing-ca"],"yoast_head":"\nM\u00e0rqueting digital per a hotels - Alojapro tips (Part 3)<\/title>\n<meta name=\"description\" content=\"S\u00e8rie de tips de m\u00e0rqueting digital per a hotels amb idees dedicades als clients i la seva experi\u00e8ncia, posa el focus en el guest experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alojapro.com\/ca\/tips-marqueting-digital-per-a-hotels-part-3\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e0rqueting digital per a hotels - 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