{"id":11164,"date":"2017-11-02T10:54:19","date_gmt":"2017-11-02T10:54:19","guid":{"rendered":"https:\/\/alojapro.com\/motor-de-reservas-y-marketing\/"},"modified":"2023-02-07T09:46:52","modified_gmt":"2023-02-07T09:46:52","slug":"motor-de-reserves-i-marqueting","status":"publish","type":"post","link":"https:\/\/alojapro.com\/ca\/motor-de-reserves-i-marqueting\/","title":{"rendered":"Els resultats de m\u00e0rqueting recauen sobre el motor de reserves"},"content":{"rendered":"

El motor de reserves a la teva estrategia de m\u00e0rqueting<\/h1>\n

Tot expert en m\u00e0rqueting hoteler t\u00e9 com a objectiu principal ajudar a invertir diners en m\u00e0rqueting de la manera m\u00e9s efectiva possible. El motor de reserves<\/strong> moltes vegades sembla no estar relacionat amb el m\u00e0rqueting, no obstant aix\u00f2 juga un paper fonamental en els resultats de la campanya.\"campanasdemarketing_motordereservas\"<\/p>\n

El motor de reserves pot ser la major barrera per al seu \u00e8xit en Internet. \u00c9s obvi que el millor m\u00e0rqueting del m\u00f3n pot fallar si el visitant no pot reservar en la web del seu hotel, ja sigui des d’un ordinador, tauleta o dispositiu m\u00f2bil.<\/p>\n

El motor de reserves i possiblement el PMS s\u00f3n la part m\u00e9s dif\u00edcil del proc\u00e9s de conversi\u00f3 i canviar el PMS requereix un gran n\u00famero d’hores. Per aquesta ra\u00f3 que no sempre es contempla aquesta alternativa. No obstant aix\u00f2, si descobreix que els seus esfor\u00e7os de m\u00e0rqueting no estan funcionant com deurien a causa d’aquests sistemes, llavors, val la pena invertir diners i esfor\u00e7 en un nou motor de reserves i PMS.<\/p>\n

ASPECTES CLAUS DEL MOTOR DE RESERVES<\/h2>\n

Email marketing:<\/strong><\/h3>\n

L’email m\u00e0rqueting continua sent el mitj\u00e0 que la majoria dels hotels utilitzen per a promocionar les seves habitacions i tarifes. Per tots \u00e9s sabut que perqu\u00e8 tinguin \u00e8xit, les BBDD han d’estar degudament segmentades. Per\u00f2 m\u00e9s important encara \u00e9s que estiguin coordinades amb el motor de reserves. Per a aix\u00f2 el sistema de reserves ha de tenir la possibilitat de treballar tamb\u00e9 amb la base de dades. La base de dades \u00e9s la que permetr\u00e0 atendre les peticions del client final. A m\u00e9s d’oferir la tarifes sobre la base de la seva categoria o segment. Aix\u00f2 permet una personalitzaci\u00f3 dels emails, resultant en un augment del 30% en les taxes d’obertura dels correus i un augment del 10% en les taxes de clics.<\/p>\n

Campanyes de pagament:<\/strong><\/h3>\n

Alguna vegada has considerat com el motor de reserves pot afectar les campanyes de pagament? Molts motors de reserves no treballen sobre el mateix domini de l’establiment, generant problemes a l’hora d’enviar als clients a la p\u00e0gina de dest\u00ed ideal en les campanyes.<\/p>\n

Si b\u00e9 Google permet enviar tr\u00e0nsit a qualsevol domini, tot el tr\u00e0nsit d’una campanya ha d’anar a la mateixa URL. A m\u00e9s, la URL visible sempre ha de coincidir amb la URL objectiu. Si la Url visible \u00e9s www.bookingengine.com\/&2domsw_67233 o similar \u00e9s molt probable que la campanya rebi menys clics que si \u00e9s: www.hoteldelmar.com\/oferta_noviembre tant per la seva rellev\u00e0ncia com per la seguretat que li dona al client.<\/p>\n

\"motordereservas_google\"<\/p>\n

Tripadvisor:<\/strong><\/h3>\n

Un altre dels canals de vendes que est\u00e0 generant moltes reserves actualment als hotels \u00e9s Tripadvisor. Si b\u00e9 aquest canal cobra al voltant d’un 12% de comissi\u00f3 per les reserves, genera molt\u00edssim tr\u00e0nsit i ingressos als hotels. Per aquesta ra\u00f3 recomanem comptar amb un motor de reserves i\/o un PMS que tingui integracions directes amb TripAdvisor i no a trav\u00e9s de tercers (que solen cobrar per la seva part una altra comissi\u00f3 per reserva).<\/p>\n

Adaptat a dispositius m\u00f2bils:
\n<\/strong><\/h3>\n

Aix\u00f2 \u00e9s una obvietat per\u00f2 ho reiterem sempre. Tota p\u00e0gina web i tot motor de reserves han d’estar adaptats als dispositius m\u00f2bils. M\u00e9s de la meitat de totes les visites a p\u00e0gines dels hotels provenen d’ells. \u00c9s a dir, si encara tens un motor de reserves que no empra una estrat\u00e8gia de disseny amb tecnologia m\u00f2bil, segur que est\u00e0s perdent clients.<\/p>\n

Vols saber com funciona el motor de reserves<\/a> de Alojapro i com podem ajudar al fet que les teves campanyes de m\u00e0rqueting tinguin \u00e8xit? Contacta’ns<\/a>!<\/p>\n

Font: FuelTravel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El motor de reserves a la teva estrategia de m\u00e0rqueting Tot expert en m\u00e0rqueting hoteler t\u00e9 com a objectiu principal ajudar a invertir diners en m\u00e0rqueting de la manera m\u00e9s efectiva possible. El motor de reserves moltes vegades sembla no estar relacionat amb el m\u00e0rqueting, no obstant aix\u00f2 juga un paper fonamental en els resultats […]<\/p>\n","protected":false},"author":6,"featured_media":18839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,222],"tags":[255,208,237],"class_list":["post-11164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca","category-motor-de-reservas-alojasuite-ca","tag-email-marketing-ca","tag-sem-2","tag-tips-de-marketing-ca"],"yoast_head":"\nEl motor de reserves i les campanyes de m\u00e0rqueting - Alojapro<\/title>\n<meta name=\"description\" content=\"Descobreix la import\u00e0ncia del motor de reserves en les campanyes de m\u00e0rqueting i com poden afectar directament en el seu resultat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alojapro.com\/ca\/motor-de-reserves-i-marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El motor de reserves i les campanyes de m\u00e0rqueting - 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