{"id":11176,"date":"2018-04-22T10:51:58","date_gmt":"2018-04-22T10:51:58","guid":{"rendered":"https:\/\/alojapro.com\/aumentar-base-datos-los-clientes-los-hoteles\/"},"modified":"2023-03-21T10:57:20","modified_gmt":"2023-03-21T10:57:20","slug":"com-gestionar-la-base-de-dades-de-clients-del-teu-hotel","status":"publish","type":"post","link":"https:\/\/alojapro.com\/ca\/com-gestionar-la-base-de-dades-de-clients-del-teu-hotel\/","title":{"rendered":"Com gestionar la base de dades de clients del teu hotel"},"content":{"rendered":"

\u00c9s de vital import\u00e0ncia treballar constantment per a augmentar la base de dades de clients, un dels actius m\u00e9s valuosos d’un hotel. La informaci\u00f3 sobre dades demogr\u00e0fiques, comportaments i prefer\u00e8ncies de compra, pot ajudar a desenvolupar estrat\u00e8gies de m\u00e0rqueting segmentades que generaran a la llarga majors conversions en les seves campanyes.<\/p>\n

Les prefer\u00e8ncies dels hostes i els comentaris de les enquestes, ajuden a anticipar les seves necessitats abans d’allotjar-se a l’hotel. Per aix\u00f2 hem d’aprofitar tota la informaci\u00f3 que posse\u00efm de cara a crear campanyes interessants per a cada hoste i, aix\u00ed, brindar-los el millor servei quan tornin a l’establiment.<\/p>\n

6 consells per a augmentar la base de dades de clients de l’hotel de manera org\u00e0nica:<\/h2>\n

1. Connecti el PMS de l’hotel directament al sistema de mailings.
\n<\/strong><\/h3>\n

La integraci\u00f3 entre el PMS de l’hotel i el sistema de mailing \u00e9s clau per a l’automatitzaci\u00f3 de la base de dades. La base de dades d’un hotel pot cr\u00e9ixer m\u00e9s d’un 500% en un any, pel que gestionar-la manualment requereix moltes hores de treball. Cada reserva brinda informaci\u00f3 clau sobre els hostes, especialment les prefer\u00e8ncies de la seva estada, els ingressos generats, el tipus d’habitaci\u00f3, les dates de reserva, informaci\u00f3 demogr\u00e0fica i molt m\u00e9s.<\/p>\n

2. Treballi amb un motor de reserves que li permeti generar campanyes directament des de la seva base de dades.
\n<\/strong><\/h3>\n

El motor de reserves del seu hotel ha de tenir la possibilitat de realitzar ofertes als clients de la seva base de dades segons els segments que vost\u00e8 estableixi. AlojaSuite<\/a> li permet oferir descomptes a partir de la seva base de dades, de manera autom\u00e0tica, ajudant a fidelitzar als seus clients. Si vol saber com pot ajudar-lo AlojaSuite a generar descomptes d’aquesta manera, contacti’ns<\/a>!<\/p>\n

3. Ofereixi incentius als clients que s’uneixin a les seves llistes de subscriptors de mailing.<\/strong><\/h3>\n

Ofrecer un peque\u00f1o descuento en su primera reserva, o dar un valor a\u00f1adido a su estancia por reservar a trav\u00e9s del sitio web oficial da grandes resultados.<\/p>\n

4. Empleni els correus electr\u00f2nics que falten i incentivi al seu equip de recepci\u00f3 perqu\u00e8 s’asseguri que els correus electr\u00f2nics siguin els correctes.<\/strong><\/h3>\n

Aix\u00f2 es pot fer en el check in o en el check out, o mitjan\u00e7ant una trucada telef\u00f2nica. Si \u00e9s possible, aprofiti aquest moment de contacte amb l’hoste per a saber una mica m\u00e9s sobre ell: aniversari, gustos, peticions especials, etc\u2026<\/p>\n

5. Generi ofertes especials i promocions exclusives per a les seves llistes de correus i promogui que comparteixin la informaci\u00f3 amb familiars i amics.<\/strong><\/h3>\n

Asseguri’s d’enviar correus electr\u00f2nics tots els mesos a les seves llistes per a mantenir-los actualitzats amb les novetats de l’hotel i activitats de la zona. Com m\u00e9s interessant sigui el contingut dels seus correus electr\u00f2nics, m\u00e9s persones el llegiran i el compartiran. Si es brinden ofertes exclusives per als clients i se’ls dona la possibilitat de compartir-les amb familiars i amics, s’est\u00e9n el nombre de lectors de les newsletters i s’augmenten les possibilitats de conversi\u00f3.<\/p>\n

6. Creu enquestes i concursos per a fer cr\u00e9ixer la base de dades del seu hotel i aix\u00ed poder recopilar informaci\u00f3 \u00fanica i d’inter\u00e8s per a les seves campanyes.
\n<\/strong><\/h3>\n

Les enquestes i concursos s\u00f3n una forma simple i r\u00e0pida de fer cr\u00e9ixer la base de dades del seu hotel de manera org\u00e0nica i recopilar informaci\u00f3 addicional sobre els seus clients.<\/p>\n

Planifiqui i dugui a terme concursos en les xarxes socials o en la seva p\u00e0gina web, assegurant-se d’incloure preguntes espec\u00edfiques relatives a dades demogr\u00e0fiques, prefer\u00e8ncies, etc. juntament amb la informaci\u00f3 de contacte b\u00e0sica.<\/p>\n

Proporcioni un incentiu per completar un formulari en el concurs, especialment si planeja incloure preguntes addicionals (i extenses). Desenvolupi un concurs dirigit al seu mercat objectiu. Per exemple, pels hotels vacacionals, faci un concurs de fotografia familiar. Una vegada que finalitzi, usi la nova base de dades per a fer campanyes espec\u00edfiques dirigides a les fam\u00edlies durant la temporada alta d’aquest segment.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c9s de vital import\u00e0ncia treballar constantment per a augmentar la base de dades de clients, un dels actius m\u00e9s valuosos d’un hotel. La informaci\u00f3 sobre dades demogr\u00e0fiques, comportaments i prefer\u00e8ncies de compra, pot ajudar a desenvolupar estrat\u00e8gies de m\u00e0rqueting segmentades que generaran a la llarga majors conversions en les seves campanyes. Les prefer\u00e8ncies dels hostes […]<\/p>\n","protected":false},"author":6,"featured_media":22345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,222],"tags":[255,257,235,237],"class_list":["post-11176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca","category-motor-de-reservas-alojasuite-ca","tag-email-marketing-ca","tag-estrategias-de-fidelizacion-ca","tag-modulo-de-marketing-ca","tag-tips-de-marketing-ca"],"yoast_head":"\nAugmentar la base de dades dels clients del teu hotel - Alojapro<\/title>\n<meta name=\"description\" content=\"T\u00e8cniques per a augmentar la base de dades dels clients del teu hotel. 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