{"id":11208,"date":"2020-02-25T09:45:28","date_gmt":"2020-02-25T09:45:28","guid":{"rendered":"https:\/\/alojapro.com\/la-importancia-de-tener-una-buena-web\/"},"modified":"2023-07-31T15:16:31","modified_gmt":"2023-07-31T15:16:31","slug":"la-importancia-de-tenir-una-bona-pagina-web","status":"publish","type":"post","link":"https:\/\/alojapro.com\/ca\/la-importancia-de-tenir-una-bona-pagina-web\/","title":{"rendered":"La importancia de tenir una bona p\u00e0gina web"},"content":{"rendered":"\t\t
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\u00c9s de gran import\u00e0ncia per a un hotel tenir una bona p\u00e0gina web, ben estructurada i amb un motor de reserves<\/strong> \u00f2ptim, que ofereixi una imatge capa\u00e7 de traspassar fronteres i arribar a milions de persones a tot el m\u00f3n.<\/p>

La p\u00e1gina web es tu imagen de marca<\/h2>

\u201c<\/span>Si el teu negoci no est\u00e0 en Internet, el teu negoci no existeix<\/b>\u201d, vaticinava Bill Gates. La transformaci\u00f3 digital \u00e9s una inversi\u00f3 i tenir un lloc web \u00e9s de vital import\u00e0ncia per a les petites i mitjanes empreses, que juguen les seves cartes en un mercat molt competitiu.<\/span><\/p>

Ser a Internet porta impl\u00edcit tenir una <\/span>millor comunicaci\u00f3<\/b> i donar una <\/span>millor atenci\u00f3 al client<\/b>, ja que la marca, els productes i serveis que oferim estaran m\u00e9s ben posicionats davant el nostre p\u00fablic estrat\u00e8gic.<\/span><\/p>

D’altra banda, els clients podran tenir <\/span>informaci\u00f3 actualitzada<\/b> sobre totes les novetats en qualsevol moment del dia o de la nit. Disposar d’aquesta connexi\u00f3 tan directa, es tradueix en <\/span>m\u00e9s vendes<\/b> i ens permetr\u00e0 arribar a clients potencials als quals, d’una altra forma, segurament no podr\u00edem contactar. I no oblidem el m\u00e9s important: ens permet <\/span>fidelitzar als clients<\/b> que ja tenim actualment.<\/span><\/p>

\u201c<\/span>Internet t\u00e9 tal penetraci\u00f3 en les nostres vides que una empresa que no est\u00e0 en Internet genera desconfian\u00e7a<\/span><\/i>\u201d.<\/span><\/p>

En el m\u00f3n digital no hi ha segones oportunitats i els usuaris s\u00f3n cada vegada m\u00e9s exigents. <\/span>Tenir una p\u00e0gina web \u00e9s tan important com la qualitat d’aquesta<\/b>. La primera experi\u00e8ncia d’usuari en l’entorn en l\u00ednia \u00e9s decisiva. Quan l’usuari entra a visitar la nostra p\u00e0gina web, ha de saber on est\u00e0 a cada moment, ha de navegar de manera f\u00e0cil i endre\u00e7ada, i, el m\u00e9s important: ha de trobar el que cerca. Per aix\u00f2, l’elaboraci\u00f3 de la web sempre ha de deixar-se en mans d’un professional. No oblidem que mai es t\u00e9 una segona oportunitat de causar una bona impressi\u00f3.<\/span><\/p>

La web del nostre negoci \u00e9s la cara i fa\u00e7ana de la nostra empresa en Internet. Ha de ser conforme al que oferim i ha d’entendre’s com una extensi\u00f3 de la nostra companyia. <\/span>No \u00e9s un element independent ni prescindible<\/b>.<\/span><\/p>

ELEMENTS IMPRESCINDIBLES EN UNA P\u00c0GINA WEB PROFESSIONAL<\/b><\/h3>

Elecci\u00f3 del Hosting<\/b><\/h4>

Tenir un hosting geolocalitzat al nostre pa\u00eds o al pa\u00eds on pensem vendre els nostres productes \u00e9s una cosa essencial que hem de pensar abans de contractar algun servei de hosting o domini + hosting. \u00c9s important tenir-ho clar fins i tot abans de crear la p\u00e0gina web, ja que els motors de cerca ho valoren cada vegada m\u00e9s i aix\u00ed aconseguirem una millor posici\u00f3 en el r\u00e0nquing del cercador de Google.<\/span><\/p>

A m\u00e9s, la nostra web ha d’estar en un lloc fiable. Quan ocorri algun problema t\u00e8cnic (sempre ocorren) hem de tenir a alg\u00fa efectiu i de confian\u00e7a perqu\u00e8 ens ajudi a solucionar-ho.<\/span><\/p>

Un altre factor pel qual l’elecci\u00f3 de hosting \u00e9s tan important \u00e9s que aquest determina la velocitat de c\u00e0rrega de la p\u00e0gina web.<\/span><\/p>

Disseny web<\/b><\/h4>

Un <\/span>disseny web<\/b> net, senzill i que sigui f\u00e0cil d’entendre per als usuaris. Triar el disseny adequat \u00e9s fonamental per a crear una bona p\u00e0gina web.<\/span><\/p>

Un usuari es formar\u00e0 la seva opini\u00f3 sobre el nostre negoci en 5 segons. Per aix\u00f2, un disseny web amb una est\u00e8tica treballada i organitzada sempre ajudar\u00e0. De res serveix que tinguem uns textos magn\u00edfics, si l’usuari no els llegeix.<\/span><\/p>

Un disseny intu\u00eftiu i f\u00e0cil d\u2019utilitzar \u00e9s indispensable perqu\u00e8 els nostres usuaris romanguin en la nostra web el m\u00e0xim temps possible, trobin el que busquen i puguin gaudir. A m\u00e9s, si el que veuen \u00e9s poc agradable, \u00e9s molt probable que acabin abandonant la p\u00e0gina, per la qual cosa l’est\u00e8tica \u00e9s important. El millor \u00e9s buscar un equilibri entre la navegaci\u00f3 senzilla i l’atractiu de la web.<\/span><\/p>

L’est\u00e8tica del conjunt \u00e9s el que prima per a formar-se una primera impressi\u00f3. Una bona p\u00e0gina web es configura com un tot i transmet aquesta visi\u00f3 global.<\/span><\/p>

Web Responsive<\/b><\/h4>

\u00c9s important\u00edssim que el disseny web sigui responsive. Una web que no s’adapta als diferents dispositius (PC, tauleta o m\u00f2bil) comporta menys usuaris, menys visites, menys visibilitat en Google i menys conversions.<\/span><\/p>

Com se sol dir: \u201cMobile First\u201d. Prop del 80% del tr\u00e0nsit prov\u00e9 de dispositius m\u00f2bils, per la qual cosa un disseny pensat primer per a ells ens ajuda a millorar el posicionament i la usabilitat.<\/span><\/p>

Treballar amb un bon sistema de gesti\u00f3 de continguts<\/b><\/h4>

Els famosos CMS ens posen les coses f\u00e0cils tant a nosaltres com als nostres usuaris. El m\u00e9s popular \u00e9s WordPress, perqu\u00e8 \u00e9s el que m\u00e9s pluggins d’optimitzaci\u00f3 web i usabilitat t\u00e9. Us aconsellem igualment el pluggin SEU Yoast, un dels millors valorats pels usuaris a l’hora d’optimitzar el SEU d’una web.<\/span><\/p>

Estructura de la Web<\/strong><\/h4>

L’estructura de la web ha de ser senzilla i molt intu\u00eftiva. <\/span>Punts m\u00e9s importants d’una bona web:<\/span><\/p>

1. Un men\u00fa de navegaci\u00f3:<\/b><\/h5>
  • P\u00e0gina d’inici.<\/span><\/li>
  • La presentaci\u00f3 de l’empresa que contingui: els qui som, l’equip, la biografia, etc.<\/span><\/li><\/ul>
    2. El que oferim (els productes, serveis).<\/b><\/h5>
    3. Un blog corporatiu.<\/b><\/h5>
    4. El contacte (un formulari de contacte, tel\u00e8fons, adreces de correu electr\u00f2nic)<\/b><\/h5>
    5. Geolocalitzaci\u00f3: on ens trobem (un mapa, el carrer, codi postal, ciutat).<\/b><\/h5>
    6. Un bon cos de la p\u00e0gina:<\/b><\/h5>
    • El contingut principal, que regruix sempre el que m\u00e9s ens interessi i tingui possibilitat d’actualitzaci\u00f3. Quanta m\u00e9s informaci\u00f3 ofereixi la web per mitj\u00e0 de paraules clau i com m\u00e9s \u00fatil i intu\u00eftiva sigui, estar\u00e0 m\u00e9s ben posicionada en els cercadors i tindr\u00e0 millor valoraci\u00f3 entre els usuaris.<\/span><\/li>
    • L’encap\u00e7alat de la home ha de ser cridaner per a convidar a l’usuari a navegar per ella. \u00c9s necessari que la primera imatge que els visitants tinguin de la nostra web sigui atractiva.<\/span><\/li>
    • El logo ha d’estar en un lloc preferent. \u00c9s convenient rec\u00f3rrer als colors corporatius sense abandonar en exc\u00e9s aquesta gamma crom\u00e0tica en la resta de la web.<\/span><\/li>
    • Acc\u00e9s a altres apartats, per exemple, una imatge atractiva que enlla\u00e7 als serveis que oferim.<\/span><\/li>
    • \u00c9s aconsellable posar en la p\u00e0gina d’inici comentaris satisfactoris dels nostres clients, recomanacions\u2026<\/span><\/li>
    • Botons de xarxes social<\/span><\/li><\/ul>
      7. Un bon peu de p\u00e0gina:<\/b><\/h5>

      Col\u00b7locar un n\u00famero de tel\u00e8fon de contacte, un email, etc\u2026<\/span><\/p>

      La informaci\u00f3 de la Web ha d’estar sempre actualitzada<\/b><\/h4>

      Les actualitzacions peri\u00f2diques d’un lloc web s\u00f3n molt valorades per Google. Hem d’intentar que siguin f\u00e0cils d’executar, encara que no ho fem en un primer moment.<\/span><\/p>

      Conclusi\u00f3<\/b><\/h4>

      Fer una bona p\u00e0gina web que compleixi amb els seus objectius comporta moltes decisions a nivell t\u00e8cnic, de continguts i estrat\u00e8gic.<\/span><\/p>

      Deixem-nos assessorar sempre per professionals. Hem d’analitzar a la persona o empresa per a veure si el que ofereix s’ajusta a les nostres necessitats.<\/span><\/p>

      Treballar amb alg\u00fa que ens entengui \u00e9s fonamental. Els resultats s\u00f3n millors i el proc\u00e9s de creaci\u00f3 de la web \u00e9s m\u00e9s enriquidor i constructiu.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      \u00c9s de gran import\u00e0ncia per a un hotel tenir una bona p\u00e0gina web, ben estructurada i amb un motor de reserves \u00f2ptim, que ofereixi una imatge capa\u00e7 de traspassar fronteres i arribar a milions de persones a tot el m\u00f3n. La p\u00e1gina web es tu imagen de marca \u201cSi el teu negoci no est\u00e0 en […]<\/p>\n","protected":false},"author":6,"featured_media":19071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,140],"tags":[250,251,252],"class_list":["post-11208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-sense-categoria","tag-hosting-dominio-web-ca","tag-trucos-diseno-web-ca","tag-usabilidad-web-ca"],"yoast_head":"\nLa importancia de tenir una bona p\u00e0gina web<\/title>\n<meta name=\"description\" content=\"Una p\u00e0gina web bona \u00e9s la targeta de presentaci\u00f3 ideal del teu negoci en internet. 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