{"id":11400,"date":"2021-10-13T14:19:44","date_gmt":"2021-10-13T14:19:44","guid":{"rendered":"https:\/\/alojapro.com\/la-importancia-de-los-metabuscadores\/"},"modified":"2023-02-03T11:44:15","modified_gmt":"2023-02-03T11:44:15","slug":"la-importancia-dels-metabuscadors","status":"publish","type":"post","link":"https:\/\/alojapro.com\/ca\/la-importancia-dels-metabuscadors\/","title":{"rendered":"La import\u00e0ncia dels metabuscadors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11400\" class=\"elementor elementor-11400\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19ebe71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19ebe71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21eb2bc\" data-id=\"21eb2bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c38c024 elementor-widget elementor-widget-heading\" data-id=\"c38c024\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Per qu\u00e8 has de ser present als principals metabuscadors?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ca6266 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ca6266\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1d45b1\" data-id=\"d1d45b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e2ec1a elementor-widget elementor-widget-text-editor\" data-id=\"9e2ec1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Amb el pas dels anys, els <strong>metabuscadors<\/strong> s\u2019han convertit en un dels canals de marketing m\u00e9s rellevants pel m\u00f3n hoteler.<\/p><p>De fet, s\u2019han popularitzat a tal nivell\u00a0 que <strong>els usuaris que busquen hotels on allotjar-se van directament a comparar preus i mirar opcions en all\u00e0<\/strong>, i no esperen a les ag\u00e8ncies de viatge online (OTAs) com estaven acostumats a fer.<\/p><p>Per aquesta ra\u00f3, els metabuscadors son aparador ideal per promocionar el te hotel i augmentar les possibilitats de la teva venda online.<\/p><p>En aquest article expliquem <strong>qu\u00e8 s\u00f3n, per a qu\u00e8 serveixen i com et poden ajudar<\/strong> a augmentar les teves reserves.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9cb77e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9cb77e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-322bbe2\" data-id=\"322bbe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aa0240 elementor-widget elementor-widget-heading\" data-id=\"8aa0240\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Qu\u00e8 s\u00f3n els metabuscadors?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d76ba2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d76ba2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b6c93a\" data-id=\"8b6c93a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cb346e elementor-widget elementor-widget-text-editor\" data-id=\"2cb346e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>En termes generals, un metabuscador \u00e9s <strong>un portal que junta la informaci\u00f3 d\u2019altres buscadors, la endre\u00e7a i la presenta agrupada en una mateixa finestra<\/strong> amb l\u2019objectiu de facilitar la cerca a l\u2019usuari.<\/p><p><strong>Al sector hoteler, els metabuscadors s\u2019encarreguen de comparar els preus del hotels<\/strong> en els seus respectius canals per indicar a l\u2019usuari a quines p\u00e0gines pot trobar les millors ofertes.<\/p><p><strong>Els resultats que extreuen d\u2019aquesta comparaci\u00f3, els mostren en una \u00fanica llista<\/strong> de manera que el client pot contrastar la informaci\u00f3 r\u00e0pidament i escollir la opci\u00f3 m\u00e9s econ\u00f2mica.<\/p><p>\u00c9s important destacar que els <strong>metabscadors \u00fanicament redirigeixan <\/strong>\u00a0a l\u2019usuari a les respectives p\u00e0gines on poden tramitar la reserva. Per tant, el proc\u00e9s de reserva es completa i finalitza en els propis llocs de reserva, ja sigui el teu canal directa o les OTAs.<\/p><p>Alguns dels <strong>principals metabuscadors del mercat espanyol<\/strong> s\u00f3n: Google Hotel Ads, TripAdvisor, Trivago y Kayak. No obstant, podem troba que en altres mercats destaquen altres com pot ser Skyscanner al Reine Unit.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ddc665 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ddc665\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47ce4dc\" data-id=\"47ce4dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec35ba4 elementor-widget elementor-widget-heading\" data-id=\"ec35ba4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Per qu\u00e8 hauries d\u2019estar present als metabuscadors?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46720dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46720dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bcc910\" data-id=\"2bcc910\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d25fe77 elementor-widget elementor-widget-text-editor\" data-id=\"d25fe77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Els metabuscadors t\u2019ofereixen m\u00faltiples avantatges. Entre les m\u00e9s destacades es troben:<\/p><ul><li><strong>Augmentar la visibilitat i la notorietat de l\u2019hotel<\/strong>. El que es tradueix en un increment del tr\u00e0fic cap a la teva p\u00e0gina web oficial.<\/li><\/ul><ul><li><strong>Et permeten reunir en una \u00fanica plataforma les tarifes disponibles<\/strong> que tens a diferents llocs de reserva. D\u2019aquesta manera estalviar\u00e0s temps al client i facilitar\u00e0s el seu proc\u00e9s de cerca. A m\u00e9s de controlar la teva paritat de preus.<\/li><li><strong>T\u2019ofereixen l\u2019oportunitat de competir amb les principals OTAs. <\/strong>El teu canal de venda directa pot apar\u00e8ixer destacat, pel que provablement les reserves directes augmentin.<\/li><li><strong>Redueixen els costs de distribuci\u00f3.<\/strong> Oblidat de pagar altes comissions a les OTAs! Publica la teva web oficial en aquests canals i disminueix el cost de les teves reserves.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c77a8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c77a8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f97c536\" data-id=\"f97c536\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61bdd6 elementor-widget elementor-widget-heading\" data-id=\"d61bdd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Com utilitzar-los a la teva estrat\u00e8gia de vendes?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e912e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e912e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-121ac3d\" data-id=\"121ac3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c1b57 elementor-widget elementor-widget-text-editor\" data-id=\"85c1b57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Et pot estar preguntant com pots treure profit dels metabuscadors. Dons b\u00e9, el primer que has de fer <strong>\u00e9s estar ben posicionat<\/strong>.<\/p><ul><li>\u00c9s fonamental <strong>diferencia el teu canal de venda directa<\/strong> per sobre de totes les OTAs si vols que els clients es decideixin per la teva web oficial.<\/li><li>Atenci\u00f3! Els clients no miren nom\u00e9 el preu que els costa l\u2019allotjament. Tamb\u00e9 influeixen altres factors com les restriccions que t\u00e9 cada canal en la relaci\u00f3 amb la pol\u00edtica de cancel\u00b7laci\u00f3. Per aquest motiu, <strong>\u00e9s important que ofereixis al teu canal de venda directa millors condicions que en les OTAs<\/strong>.<\/li><li>Si aconsegueixes diferenciar-te dels competidor i fas que els usuaris reservin a la teva web oficial, aconseguir\u00e0s establir un <strong>contacte directe<\/strong> amb ells des del moment del primer moment. Per tant, sentiran un vincle cap a tu i probablement la seva <strong>fidelitzaci\u00f3<\/strong> ser\u00e0 major.<\/li><\/ul><p>En segon lloc, has de tenir sempre el perfil actualitzat:<\/p><ul><li><strong>Gestionar correctament els preus <\/strong>en tots els canals. \u00c9s important que tinguis control del preu que est\u00e0s oferint a cada canal i mantenir-lo actualitzat.<\/li><li>Utilitza imatges i descripcions atractives i actualitzades.<\/li><li>Mantenir <strong>una bona reputaci\u00f3 online<\/strong>, responent als comentaris que els usuaris facin del teu hotel o establiment tur\u00edstic.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13929b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13929b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-243cc36\" data-id=\"243cc36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99bc8db elementor-widget elementor-widget-heading\" data-id=\"99bc8db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Et vols connectar als metabuscadors?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7623d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7623d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4364bb\" data-id=\"f4364bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b5a947 elementor-widget elementor-widget-text-editor\" data-id=\"7b5a947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Gr\u00e0cies a la nostra integraci\u00f3 amb l\u2019eina <a href=\"https:\/\/wihphotels.com\/es\/\"><strong>Wihphotels<\/strong> <\/a>\u00a0pots posicionar la teva venda directa als principals metabuscadors del mercat. Des d\u2019una mateixa interf\u00edcie podr\u00e0s configurar les condicions de tots els metabuscadors sense necessitat d\u2019haver d\u2019anar canal per canla. Et garantitzem una gesti\u00f3 molt m\u00e9s senzilla, intu\u00eftiva i f\u00e0cil d\u2019utilitzar.<\/p><p>A qu\u00e9 esperes? Ser present als metabuscadors t\u2019adjudar\u00e0 a augmenta les visites a la teva web i incrementar les teves vendes directes.<\/p><p><a href=\"https:\/\/alojapro.com\/ca\/contacte\/\">Contacta\u2019ns<\/a>!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Per qu\u00e8 has de ser present als principals metabuscadors? Amb el pas dels anys, els metabuscadors s\u2019han convertit en un dels canals de marketing m\u00e9s rellevants pel m\u00f3n hoteler. De fet, s\u2019han popularitzat a tal nivell\u00a0 que els usuaris que busquen hotels on allotjar-se van directament a comparar preus i mirar opcions en all\u00e0, i [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[195,197],"class_list":["post-11400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca","tag-google-hotel-ads-2","tag-metabuscadores-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La import\u00e0ncia dels metabuscadors<\/title>\n<meta name=\"description\" content=\"Amb el pas dels anys, els metabuscadors s&#039;han convertit en un dels canals de m\u00e0rqueting m\u00e9s importants per al sector hoteler.\" \/>\n<meta name=\"robots\" content=\"index, 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