{"id":11687,"date":"2021-12-17T15:10:19","date_gmt":"2021-12-17T15:10:19","guid":{"rendered":"https:\/\/alojapro.com\/google-hotel-ads-per-que-hauries-destar\/"},"modified":"2023-02-13T12:28:35","modified_gmt":"2023-02-13T12:28:35","slug":"google-hotel-ads-per-que-hauries-destar","status":"publish","type":"post","link":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/","title":{"rendered":"Google Hotel Ads: per qu\u00e8 hauries d&#8217;estar?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11687\" class=\"elementor elementor-11687\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-564a1b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"564a1b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e402b9\" data-id=\"1e402b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d9d03 elementor-widget elementor-widget-heading\" data-id=\"19d9d03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Descobreix qu\u00e8 \u00e9s Google Hotel Ads i com et pot beneficiar<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ebd18f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ebd18f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-931205d\" data-id=\"931205d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4b30f9 elementor-widget elementor-widget-text-editor\" data-id=\"b4b30f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<strong>Google Hotel Ads \u00e9s considerat el gran l\u00edder<\/strong> dels <a href=\"https:\/\/alojapro.com\/ca\/metacercadors\/\" target=\"_blank\" rel=\"noopener\"><strong>metacercadors<\/strong> <\/a>al sector d&#8217;allotjaments tur\u00edstics. Segons una investigaci\u00f3 d&#8217;EyeforTravel i Fornova, la plataforma compta amb un percentatge de participaci\u00f3 de mercat estimat entre el <a href=\"https:\/\/www.reutersevents.com\/travel\/mobile-and-technology\/google-takes-biggest-share-hotel-metasearch-pie\" target=\"_blank\" rel=\"noopener\"><strong>64-80%.<\/strong><\/a>\r\n\r\nGoogle Hotel Ads va ser llan\u00e7at el 2011 sota el nom de <strong>Google Hotel Finder<\/strong> amb l&#8217;objectiu de <strong>millorar l&#8217;experi\u00e8ncia dels usuaris.<\/strong> Tamb\u00e9, de tenir a hostes m\u00e9s satisfets amb les seves cerques.\r\n\r\nActualment, s&#8217;ha convertit en un <strong>canal de m\u00e0rqueting fonamental<\/strong> per als establiments que volen generar <strong>reserves directes<\/strong> a la seva web oficial. El motiu: ofereix l&#8217;oportunitat de competir amb els principals llocs de reserves com ara Booking, TripAdvisor o Trivago sense haver d&#8217;invertir un cost elevat.\r\n\r\nEs tracta d&#8217;una eina que permet als usuaris <strong>cercar i reservar hotels.<\/strong> Aix\u00ed mateix, ofereix la possibilitat de <strong>comparar tarifes, disponibilitat de dates i valoracions<\/strong> d&#8217;altres hostes per ajudar-los a triar la millor oferta.\r\n\r\nSi encara no tens clar per qu\u00e8 t&#8217;hauries d&#8217;anunciar en aquesta plataforma, segueix llegint!\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a99257c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a99257c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9cf369\" data-id=\"f9cf369\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0550fe6 elementor-widget elementor-widget-heading\" data-id=\"0550fe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Per qu\u00e8 hauries de ser a Google Hotel Ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6722ae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6722ae6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bde130\" data-id=\"1bde130\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939f713 elementor-widget elementor-widget-text-editor\" data-id=\"939f713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tGoogle Hotel Ads ofereix diversos avantatges:\r\n<ul>\r\n \t<li><strong>Millorar el posicionament del teu establiment.<\/strong> Aconseguir\u00e0s m\u00e9s visibilitat i les probabilitats de captar nous clients augmentaran.<\/li>\r\n \t<li><strong>Entrar en compet\u00e8ncia directa amb les OTAs.<\/strong> Et permet situar-te juntament amb els llocs de reserves principals, oferint-te l&#8217;oportunitat d&#8217;obtenir m\u00e9s reserves directes.\r\nPerqu\u00e8 aix\u00f2 passi, haur\u00e0s de tenir una bona estrat\u00e8gia i posar tarifes m\u00e9s beneficioses o avantatges addicionals (esmorzar gratu\u00eft) al teu canal de venda directa.<\/li>\r\n \t<li><strong>Reducci\u00f3 de comissions sobre les reserves.<\/strong> Si aconsegueixes reserves directes, aconseguir\u00e0s estalviar-te les despeses (comissions) que les ag\u00e8ncies de viatges en l\u00ednia demanen per cada reserva.<\/li>\r\n \t<li><strong>Fidelitzar els clients.<\/strong> Podr\u00e0s con\u00e8ixer m\u00e9s profundament els teus clients i establir-hi una relaci\u00f3. A m\u00e9s, tindr\u00e0s la informaci\u00f3 necess\u00e0ria per poder fer accions de m\u00e0rqueting concretes.<\/li>\r\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cd5e5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cd5e5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51cc31a\" data-id=\"51cc31a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b662fd5 elementor-widget elementor-widget-heading\" data-id=\"b662fd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Quines modalitats de pagament us ofereix Google Hotel Ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f186b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f186b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92bcb59\" data-id=\"92bcb59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6cba52 elementor-widget elementor-widget-text-editor\" data-id=\"b6cba52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tHi ha diverses maneres de pagar a les campanyes que facis a trav\u00e9s de Google Hotel Ads:\r\n<ul>\r\n \t<li><strong>Comissi\u00f3 (pagament per conversi\u00f3).<\/strong> Pagues quan el client acaba de fer la reserva.<\/li>\r\n \t<li><strong>Comissi\u00f3 (pagament per estada).<\/strong> Un cop el client hagi finalitzat la seva estada a l&#8217;hotel. Aquesta opci\u00f3 nom\u00e9s est\u00e0 disponible per a determinats partners.<\/li>\r\n \t<li><strong>Puja de CPC m\u00e0xima (fixa o percentatge).<\/strong> Pagues per cada clic que el client fa al teu anunci. Teniu l&#8217;opci\u00f3 d&#8217;ajustar la licitaci\u00f3 per tipus de dispositiu, la ubicaci\u00f3 del viatger o la durada de l&#8217;estada.<\/li>\r\n \t<li><strong>CPC millorat.<\/strong> Automatitza els par\u00e0metres de licitaci\u00f3 d&#8217;una estrat\u00e8gia de licitaci\u00f3 de CPC m\u00e0xim.<\/li>\r\n<\/ul>\r\nCom pots veure, Google ofereix diverses opcions de pagament perqu\u00e8 l&#8217;hoteler esculli la que m\u00e9s s&#8217;adapti als vostres objectius i necessitats. Comen\u00e7a ja a incrementar les teves vendes directes amb Hotel Ads i paga nom\u00e9s si aconsegueixes resultats! Qu\u00e8 esperes?\r\n\r\nSi vols obtenir m\u00e9s informaci\u00f3 sobre les <strong>estrat\u00e8gies de puja <\/strong>de les campanyes d&#8217;Hotel Ads, fes clic a l&#8217;enlla\u00e7 <a href=\"https:\/\/support.google.com\/google-ads\/topic\/9238359\" target=\"_blank\" rel=\"noopener\"><strong>seg\u00fcent<\/strong><\/a>.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2374a57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2374a57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7454ab8\" data-id=\"7454ab8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c13f0 elementor-widget elementor-widget-heading\" data-id=\"30c13f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Free Booking Links<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b09f8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b09f8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5920080\" data-id=\"5920080\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3175522 elementor-widget elementor-widget-text-editor\" data-id=\"3175522\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tNo ho veus clar? No us preocupeu, perqu\u00e8 des de principis d&#8217;aquest any 2021 Google ha llan\u00e7at una nova opci\u00f3: els <strong>free booking links<\/strong>.\r\n\r\nEls free booking links us ofereixen la possibilitat d&#8217;apar\u00e8ixer a l&#8217;eina <strong>sense necessitat de pujar<\/strong>. Tot i aix\u00f2, aquests enlla\u00e7os gratu\u00efts es posicionen per sota dels enlla\u00e7os pagats i mostren menys informaci\u00f3 que les entrades de la secci\u00f3 de pagament.\r\n\r\nA m\u00e9s, aquests enlla\u00e7os gratu\u00efts serveixen per <strong>ampliar l&#8217;abast de les campanyes<\/strong> de pagament habituals de GHA. Per aquest motiu, utilitzar una estrat\u00e8gia basada en les dues opcions afavorir\u00e0 notablement el teu canal de venda directa.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65415c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65415c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-012d027\" data-id=\"012d027\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6db75dd elementor-widget elementor-widget-heading\" data-id=\"6db75dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Passos per crear una campanya a Google Hotel Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e08f890 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e08f890\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-714a012\" data-id=\"714a012\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f06b43 elementor-widget elementor-widget-text-editor\" data-id=\"9f06b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tVols saber per on has de comen\u00e7ar la <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9243943?hl=es\" target=\"_blank\" rel=\"noopener\"><strong>creaci\u00f3 d&#8217;una campanya<\/strong><\/a> a l&#8217;Hotel Ads? T&#8217;ho expliquem en 7 senzilles passes:\r\n<p style=\"padding-left: 40px;\"><strong>1. Inicia sessi\u00f3<\/strong> al vostre compte de<a href=\"https:\/\/ads.google.com\/intl\/es_ES\/home\/\" target=\"_blank\" rel=\"noopener\"><strong> Google Ads.<\/strong><\/a><\/p>\r\n<p style=\"padding-left: 40px;\"><strong>2. Entra a l&#8217;apartat de Campanyes.<\/strong> El trobareu dins del men\u00fa de p\u00e0gines de l&#8217;esquerra.<\/p>\r\n<p style=\"padding-left: 40px;\"><strong>3. Genera una nova campanya.<\/strong> Per fer-ho, fes clic a &#8220;nova campanya&#8221; o al s\u00edmbol &#8220;+&#8221;.<\/p>\r\n<p style=\"padding-left: 40px;\"><strong>4. Tria l&#8217;opci\u00f3 de crear una campanya sense un objectiu concret.<\/strong> Veur\u00e0s que \u00e9s la darrera de totes.<\/p>\r\n<p style=\"padding-left: 40px;\"><strong>5. A &#8220;Tipus de campanya&#8221; escull Hotel i, a continuaci\u00f3, selecciona el compte d&#8217;Hotel Center vinculat.<\/strong><\/p>\r\n<p style=\"padding-left: 40px;\">Nota: \u00c9s la primera vegada que creeu campanyes d&#8217;aquest tipus i el vostre establiment encara no est\u00e0 connectat? No et preocupis, a Alojapro et podem ajudar. Som partner tecnol\u00f2gic de Google, per la qual cosa podem integrar la vostra llista d&#8217;hotels i les vostres tarifes a Hotel Center. <a href=\"https:\/\/alojapro.com\/ca\/contacte\/\" target=\"_blank\" rel=\"noopener\"><strong>Contacta amb nosaltres!<\/strong><\/a><\/p>\r\n<p style=\"padding-left: 40px;\"><strong>6. Selecciona les teves prefer\u00e8ncies publicit\u00e0ries:<\/strong> nom de la campanya, ofertes, pressupost, xarxes, dispositius i ubicacions.<\/p>\r\n<p style=\"padding-left: 40px;\"><strong>7. Crea els grups d&#8217;anuncis i els grups d&#8217;hotels que calguin<\/strong>. Trieu el grup d&#8217;anunci que m\u00e9s us convingui, <strong>defineix el nom del grup d&#8217;anuncis i la puj<\/strong>a.<\/p>\r\n<p style=\"padding-left: 40px;\">Guarda i ja ho tens tot llest!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d401ea8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d401ea8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3675a2\" data-id=\"b3675a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-234502f elementor-widget elementor-widget-heading\" data-id=\"234502f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Quin tipus de grup d'anunci escollir?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f544ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f544ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3aa4de\" data-id=\"b3aa4de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a280b21 elementor-widget elementor-widget-text-editor\" data-id=\"a280b21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tHi ha dos grups d&#8217;anuncis en crear campanyes a l&#8217;Hotel Ads: els enlla\u00e7os de reserva d&#8217;hotel i promoci\u00f3 d&#8217;hotel. T&#8217;expliquem en qu\u00e8 consisteix cadasc\u00fan.\r\n<ul>\r\n \t<li>D&#8217;una banda, els<strong> enlla\u00e7os de reserva<\/strong> mostren el preu i la disponibilitat de les habitacions amb un enlla\u00e7 que <strong>dirigeix \u200b\u200bels usuaris directament a la teva p\u00e0gina de reserva<\/strong> o, si ho prefereixes, a una p\u00e0gina de pagament de la compra allotjada a Google. Es mostren <strong>quan els viatgers van a reservar un hotel concret.<\/strong><\/li>\r\n \t<li>\u00a0D&#8217;altra banda, els <strong>anuncis de promoci\u00f3<\/strong> estan dissenyats per destacar les caracter\u00edstiques de la teva propietat i atraure tr\u00e0nsit incremental a m\u00e9s dels resultats org\u00e0nics. Apareixen <strong>quan els viatgers busquen temes relacionats amb una ciutat, una regi\u00f3 o una destinaci\u00f3.<\/strong>\r\nPer a m\u00e9s informaci\u00f3 sobre els grups d&#8217;anuncis, podeu accedir al seg\u00fcent <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9799727?hl=es\" target=\"_blank\" rel=\"noopener\"><strong>enlla\u00e7<\/strong><\/a><\/li>\r\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48e8e26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48e8e26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1d5e80\" data-id=\"c1d5e80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bccef66 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bccef66\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e1063d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e1063d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-283f73c\" data-id=\"283f73c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e157fdb elementor-widget elementor-widget-text-editor\" data-id=\"e157fdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tEn definitiva, Hotel Ads \u00e9s una meravellosa oportunitat per <strong>enviar tr\u00e0nsit<\/strong> al teu canal de venda directa i tenir <strong>m\u00e9s visibilitat<\/strong> als resultats de Google.\r\n\r\nNo esperis m\u00e9s i ja comen\u00e7a a aprofitar el potencial d&#8217;aquesta eina!\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descobreix qu\u00e8 \u00e9s Google Hotel Ads i com et pot beneficiar Google Hotel Ads \u00e9s considerat el gran l\u00edder dels metacercadors al sector d&#8217;allotjaments tur\u00edstics. Segons una investigaci\u00f3 d&#8217;EyeforTravel i Fornova, la plataforma compta amb un percentatge de participaci\u00f3 de mercat estimat entre el 64-80%. Google Hotel Ads va ser llan\u00e7at el 2011 sota el [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[195,197],"class_list":["post-11687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca","tag-google-hotel-ads-2","tag-metabuscadores-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Hotel Ads: per qu\u00e8 hauries d&#039;estar?<\/title>\n<meta name=\"description\" content=\"Google Hotel Ads \u00e9s considerat el gran l\u00edder dels metacercadors al sector d&#039;allotjaments tur\u00edstics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hotel Ads: per qu\u00e8 hauries d&#039;estar?\" \/>\n<meta property=\"og:description\" content=\"Google Hotel Ads \u00e9s considerat el gran l\u00edder dels metacercadors al sector d&#039;allotjaments tur\u00edstics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/\" \/>\n<meta property=\"og:site_name\" content=\"Alojapro\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-17T15:10:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T12:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dani Oll\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dani Oll\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/\"},\"author\":{\"name\":\"Dani Oll\u00e9\",\"@id\":\"https:\/\/alojapro.com\/es\/#\/schema\/person\/8f627e47cc0955582ff7a2553749c62a\"},\"headline\":\"Google Hotel Ads: per qu\u00e8 hauries d&#8217;estar?\",\"datePublished\":\"2021-12-17T15:10:19+00:00\",\"dateModified\":\"2023-02-13T12:28:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/\"},\"wordCount\":1075,\"publisher\":{\"@id\":\"https:\/\/alojapro.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png\",\"keywords\":[\"Google Hotel Ads\",\"Metacercadors\"],\"articleSection\":[\"M\u00e0rqueting Digital\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/\",\"url\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/\",\"name\":\"Google Hotel Ads: per qu\u00e8 hauries d'estar?\",\"isPartOf\":{\"@id\":\"https:\/\/alojapro.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png\",\"datePublished\":\"2021-12-17T15:10:19+00:00\",\"dateModified\":\"2023-02-13T12:28:35+00:00\",\"description\":\"Google Hotel Ads \u00e9s considerat el gran l\u00edder dels metacercadors al sector d'allotjaments tur\u00edstics.\",\"breadcrumb\":{\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#primaryimage\",\"url\":\"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png\",\"contentUrl\":\"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png\",\"width\":1280,\"height\":720,\"caption\":\"Test my site: herramientas para auditar la web de tu hotel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/alojapro.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Hotel Ads: per qu\u00e8 hauries d&#8217;estar?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alojapro.com\/es\/#website\",\"url\":\"https:\/\/alojapro.com\/es\/\",\"name\":\"Alojapro\",\"description\":\"Motor de reservas y soluciones para el sector tur\u00edstico\",\"publisher\":{\"@id\":\"https:\/\/alojapro.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alojapro.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/alojapro.com\/es\/#organization\",\"name\":\"Alojapro\",\"alternateName\":\"Aloja\",\"url\":\"https:\/\/alojapro.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/alojapro.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/alojapro.com\/wp-content\/uploads\/2021\/12\/LOGO-ALOJAPRO-512x512-1.jpg\",\"contentUrl\":\"https:\/\/alojapro.com\/wp-content\/uploads\/2021\/12\/LOGO-ALOJAPRO-512x512-1.jpg\",\"width\":512,\"height\":512,\"caption\":\"Alojapro\"},\"image\":{\"@id\":\"https:\/\/alojapro.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/alojapro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/alojapro.com\/es\/#\/schema\/person\/8f627e47cc0955582ff7a2553749c62a\",\"name\":\"Dani Oll\u00e9\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/alojapro.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/40ed7d9b08483c417d87629f92e3bc1340327b06878ba1c33cacec34a304d439?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/40ed7d9b08483c417d87629f92e3bc1340327b06878ba1c33cacec34a304d439?s=96&d=mm&r=g\",\"caption\":\"Dani Oll\u00e9\"},\"url\":\"https:\/\/alojapro.com\/ca\/author\/dani-o\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Hotel Ads: per qu\u00e8 hauries d'estar?","description":"Google Hotel Ads \u00e9s considerat el gran l\u00edder dels metacercadors al sector d'allotjaments tur\u00edstics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/","og_locale":"ca_ES","og_type":"article","og_title":"Google Hotel Ads: per qu\u00e8 hauries d'estar?","og_description":"Google Hotel Ads \u00e9s considerat el gran l\u00edder dels metacercadors al sector d'allotjaments tur\u00edstics.","og_url":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/","og_site_name":"Alojapro","article_published_time":"2021-12-17T15:10:19+00:00","article_modified_time":"2023-02-13T12:28:35+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png","type":"image\/png"}],"author":"Dani Oll\u00e9","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Dani Oll\u00e9","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#article","isPartOf":{"@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/"},"author":{"name":"Dani Oll\u00e9","@id":"https:\/\/alojapro.com\/es\/#\/schema\/person\/8f627e47cc0955582ff7a2553749c62a"},"headline":"Google Hotel Ads: per qu\u00e8 hauries d&#8217;estar?","datePublished":"2021-12-17T15:10:19+00:00","dateModified":"2023-02-13T12:28:35+00:00","mainEntityOfPage":{"@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/"},"wordCount":1075,"publisher":{"@id":"https:\/\/alojapro.com\/es\/#organization"},"image":{"@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#primaryimage"},"thumbnailUrl":"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png","keywords":["Google Hotel Ads","Metacercadors"],"articleSection":["M\u00e0rqueting Digital"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/","url":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/","name":"Google Hotel Ads: per qu\u00e8 hauries d'estar?","isPartOf":{"@id":"https:\/\/alojapro.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#primaryimage"},"image":{"@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#primaryimage"},"thumbnailUrl":"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png","datePublished":"2021-12-17T15:10:19+00:00","dateModified":"2023-02-13T12:28:35+00:00","description":"Google Hotel Ads \u00e9s considerat el gran l\u00edder dels metacercadors al sector d'allotjaments tur\u00edstics.","breadcrumb":{"@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#primaryimage","url":"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png","contentUrl":"https:\/\/alojapro.com\/wp-content\/uploads\/2023\/01\/Blanco-Azul-Verde-Cielo-Estrellas-Constelacio\u0301n-Foto-Astrologi\u0301a-Miniatura-YouTube.png","width":1280,"height":720,"caption":"Test my site: herramientas para auditar la web de tu hotel"},{"@type":"BreadcrumbList","@id":"https:\/\/alojapro.com\/ca\/google-hotel-ads-per-que-hauries-destar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alojapro.com\/es\/"},{"@type":"ListItem","position":2,"name":"Google Hotel Ads: per qu\u00e8 hauries d&#8217;estar?"}]},{"@type":"WebSite","@id":"https:\/\/alojapro.com\/es\/#website","url":"https:\/\/alojapro.com\/es\/","name":"Alojapro","description":"Motor de reservas y soluciones para el sector tur\u00edstico","publisher":{"@id":"https:\/\/alojapro.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alojapro.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/alojapro.com\/es\/#organization","name":"Alojapro","alternateName":"Aloja","url":"https:\/\/alojapro.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/alojapro.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/alojapro.com\/wp-content\/uploads\/2021\/12\/LOGO-ALOJAPRO-512x512-1.jpg","contentUrl":"https:\/\/alojapro.com\/wp-content\/uploads\/2021\/12\/LOGO-ALOJAPRO-512x512-1.jpg","width":512,"height":512,"caption":"Alojapro"},"image":{"@id":"https:\/\/alojapro.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/alojapro\/"]},{"@type":"Person","@id":"https:\/\/alojapro.com\/es\/#\/schema\/person\/8f627e47cc0955582ff7a2553749c62a","name":"Dani Oll\u00e9","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/alojapro.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40ed7d9b08483c417d87629f92e3bc1340327b06878ba1c33cacec34a304d439?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40ed7d9b08483c417d87629f92e3bc1340327b06878ba1c33cacec34a304d439?s=96&d=mm&r=g","caption":"Dani Oll\u00e9"},"url":"https:\/\/alojapro.com\/ca\/author\/dani-o\/"}]}},"_links":{"self":[{"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/posts\/11687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/comments?post=11687"}],"version-history":[{"count":0,"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/posts\/11687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/media\/18839"}],"wp:attachment":[{"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/media?parent=11687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/categories?post=11687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alojapro.com\/ca\/wp-json\/wp\/v2\/tags?post=11687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}