{"id":28469,"date":"2025-02-24T09:10:43","date_gmt":"2025-02-24T09:10:43","guid":{"rendered":"https:\/\/alojapro.com\/?p=28469"},"modified":"2025-02-27T14:07:35","modified_gmt":"2025-02-27T14:07:35","slug":"email-marketing-hotel","status":"publish","type":"post","link":"https:\/\/alojapro.com\/es\/email-marketing-hotel\/","title":{"rendered":"Email Marketing para hoteles: Estrategias para fidelizar en 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28469\" class=\"elementor elementor-28469\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f01fc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f01fc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7ff66f\" data-id=\"d7ff66f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a518d7d elementor-widget elementor-widget-text-editor\" data-id=\"a518d7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>El email marketing sigue siendo una de las estrategias m\u00e1s efectivas para atraer y fidelizar a los hu\u00e9spedes de un alojamiento, lo que se traduce en m\u00e1s reservas directas. En este art\u00edculo, te mostraremos las mejores estrategias de <strong>email marketing para hoteles<\/strong> en 2025.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e79f989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e79f989\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c200f22\" data-id=\"c200f22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01d0ba4 elementor-widget elementor-widget-heading\" data-id=\"01d0ba4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Marketing para hoteles: estrategias para mejorar tus campa\u00f1as en 2025<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d72f411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d72f411\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b3a1df\" data-id=\"3b3a1df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99ebc35 elementor-widget elementor-widget-heading\" data-id=\"99ebc35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Segmentaci\u00f3n detallada<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20804b9 elementor-widget elementor-widget-text-editor\" data-id=\"20804b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Una de las mejores formas de aumentar la tasa de apertura en las campa\u00f1as de email marketing de tu alojamiento es segmentar tu audiencia.<\/p><p>Los hu\u00e9spedes buscan <strong>ofertas personalizadas<\/strong>, por lo que, si disponemos de informaci\u00f3n de reservas anteriores, podemos identificar patrones como: qu\u00e9 tipo de habitaciones suelen reservar, si viajan en pareja o con hijos, en qu\u00e9 fechas suelen alojarse, qu\u00e9 idioma hablan, entre otros.<\/p><p>Esta informaci\u00f3n, obtenida a trav\u00e9s de reservas directas, nos permite segmentar nuestra audiencia en funci\u00f3n de estos par\u00e1metros y ofrecerle exactamente lo que busca.<\/p><h4>Email Marketing para hoteles: Tipos de segmentaci\u00f3n en campa\u00f1as<\/h4><ul><li>Por idioma<\/li><li>Por tipo de cliente (A, B, C)<\/li><li>Por perfil de viaje: familias, parejas, familias numerosas, monoparentales&#8230;<\/li><li>Por leads: clientes que a\u00fan no han reservado, pero de quienes tenemos su correo gracias a un pop-up en la web<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11c0107 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11c0107\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e13e1c8\" data-id=\"e13e1c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16c757c elementor-widget elementor-widget-heading\" data-id=\"16c757c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Automatizaci\u00f3n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf36df3 elementor-widget elementor-widget-text-editor\" data-id=\"cf36df3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Siguiendo con el env\u00edo de ofertas personalizadas, nuestro <strong><a href=\"https:\/\/alojapro.com\/es\/crm-hoteles\/\">CRM para hoteles<\/a><\/strong> permite enviar emails autom\u00e1ticos a los hu\u00e9spedes de forma sencilla y eficiente.<\/p><p>Por ejemplo, se puede programar un email autom\u00e1tico para el d\u00eda de su cumplea\u00f1os, incluyendo un c\u00f3digo de descuento. De esta manera, no solo incentivamos al hu\u00e9sped a realizar una nueva reserva, sino que tambi\u00e9n mejoramos su satisfacci\u00f3n, ya que se sentir\u00e1 valorado y reconocido<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e67f0fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e67f0fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21c4840\" data-id=\"21c4840\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-916868a elementor-widget elementor-widget-heading\" data-id=\"916868a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Contenido atractivo y optimizado<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36a941 elementor-widget elementor-widget-text-editor\" data-id=\"f36a941\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Las campa\u00f1as de<strong> email marketing para hoteles<\/strong> deben presentar el contenido de forma clara y con tem\u00e1ticas interesantes para el hu\u00e9sped. El objetivo final es persuadirlo para que realice una reserva, por lo que el contenido debe ser atractivo e incluir ofertas tentadoras.<\/p><p>No se trata de enviar campa\u00f1as de email porque s\u00ed, sino de aprovecharlas cuando tengamos informaci\u00f3n relevante, promociones o descuentos \u00fatiles para el hu\u00e9sped.<\/p><h4>Claves para una campa\u00f1a de email marketing para hoteles efectiva<\/h4><ul><li><strong>Asunto llamativo<\/strong>: Es crucial para aumentar la tasa de apertura. Usa palabras clave estrat\u00e9gicas, pero evita t\u00e9rminos que puedan llevar el email a la bandeja de spam, como \u00aboferta\u00bb o \u00abdescuento\u00bb.<\/li><li><strong>Llamadas a la acci\u00f3n (CTA)<\/strong>: Frases como \u00abReserva ahora\u00bb o \u00abAprovecha tu descuento\u00bb ayudan a captar la atenci\u00f3n del usuario y lo motivan a visitar la web para completar su reserva.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8674b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8674b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3ea594\" data-id=\"d3ea594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-691a260 elementor-widget elementor-widget-heading\" data-id=\"691a260\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. An\u00e1lisis y limpieza de BBDD<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d6d6e elementor-widget elementor-widget-text-editor\" data-id=\"f0d6d6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>No solo es importante crear campa\u00f1as con contenido atractivo y una audiencia bien segmentada, sino que tambi\u00e9n es fundamental realizar un an\u00e1lisis mensual para entender c\u00f3mo interact\u00faan los usuarios.<\/p><p>Para evaluar el comportamiento de los destinatarios en las campa\u00f1as de email marketing, se utilizan herramientas como <strong>mapas de calor<\/strong> y m\u00e9tricas clave, tales como tasa de apertura, clics, cancelaciones, entre otras.<\/p><p>Gracias a estos datos, es posible visualizar c\u00f3mo interact\u00faan los usuarios con las newsletters, en qu\u00e9 contenido hacen clic y qu\u00e9 elementos generan mejor rendimiento. A partir de este an\u00e1lisis, se pueden tomar decisiones estrat\u00e9gicas para mejorar los resultados.<\/p><h4>Mantenimiento de la base de datos de email marketing<\/h4><p>Otra acci\u00f3n clave en las campa\u00f1as de email marketing para hoteles es la limpieza peri\u00f3dica de la base de datos. Esto implica:<\/p><ul><li>Eliminar correos hard bounce (direcciones inv\u00e1lidas).<\/li><li>Eliminar contactos que han solicitado la baja.<\/li><li>A\u00f1adir nuevos suscriptores.<\/li><\/ul><p>Mantener una base de datos limpia y actualizada garantiza mejoras en la tasa de entrega y una mayor efectividad en las campa\u00f1as.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5dc92d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5dc92d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbc69aa\" data-id=\"dbc69aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2f6833 elementor-widget elementor-widget-heading\" data-id=\"c2f6833\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Configuraci\u00f3n optimizada<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6341b elementor-widget elementor-widget-text-editor\" data-id=\"1f6341b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Para mejorar la entregabilidad de las campa\u00f1as de email marketing, es fundamental configurar correctamente los ajustes de la cuenta.<\/p><p>Verificar el dominio y el remitente es esencial, as\u00ed como configurar correctamente los registros DKIM y DMARC. Estas configuraciones ayudan a mejorar la tasa de apertura y a evitar que los correos terminen en la carpeta de spam.<\/p><p>Aplicar estas medidas garantiza que los emails lleguen de forma segura a la bandeja de entrada de los destinatarios, aumentando as\u00ed la efectividad de las campa\u00f1as.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5afab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5afab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5e03c5\" data-id=\"a5e03c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbf6207 elementor-widget elementor-widget-shortcode\" data-id=\"fbf6207\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"5\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/posts\/28469#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init contact_form_box\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAAB7jHHqWwVhDiSej\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<h3 class=\"title-form\">Solicita informaci\u00f3n\n<\/h3>\n<div class=\"row\">\n\t<div class=\"col-lg-6\">\n\t\t<div class=\"form-group text_box\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-298\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Nombre completo *\" value=\"\" type=\"text\" name=\"text-298\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<div class=\"form-group text_box\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel-996\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono *\" value=\"\" type=\"tel\" name=\"tel-996\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<div class=\"form-group text_box\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email-423\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail *\" value=\"\" type=\"email\" name=\"email-423\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<div class=\"form-group text_box\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-710\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Empresa *\" value=\"\" type=\"text\" name=\"text-710\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<div class=\"form-group text_box\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-337\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-337\"><option value=\"\u00bfQu\u00e9 producto te interesa? *\">\u00bfQu\u00e9 producto te interesa? *<\/option><option value=\"Motor de reservas para hoteles\">Motor de reservas para hoteles<\/option><option value=\"Motor de reservas para casas rurales\">Motor de reservas para casas rurales<\/option><option value=\"Channel Manager\">Channel Manager<\/option><option value=\"Sistema de reservas de actividades\">Sistema de reservas de actividades<\/option><option value=\"Servicios de Marketing\">Servicios de Marketing<\/option><option value=\"Otro\">Otro<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<div class=\"form-group text_box\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-27\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"menu-27\"><option value=\"\u00bfC\u00f3mo nos has conocido?\">\u00bfC\u00f3mo nos has conocido?<\/option><option value=\"B\u00fasqueda en Google, Yahoo o Bing\">B\u00fasqueda en Google, Yahoo o Bing<\/option><option value=\"Anuncio en buscadores\">Anuncio en buscadores<\/option><option value=\"Recomendaci\u00f3n de otra persona\">Recomendaci\u00f3n de otra persona<\/option><option value=\"E-mail de Alojapro\">E-mail de Alojapro<\/option><option value=\"Linkedin\">Linkedin<\/option><option value=\"Publicidad en Revista\">Publicidad en Revista<\/option><option value=\"Art\u00edculo del blog\">Art\u00edculo del blog<\/option><option value=\"Asistencia en ferias\">Asistencia en ferias<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-12\">\n\t\t<div class=\"form-group text_box\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-761\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Escribe tu mensaje...\" name=\"textarea-761\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-327\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-327\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto las <a href=\"https:\/\/alojapro.com\/es\/aviso-legal\/\" target=\"_blank\">Condiciones legales<\/a> y la <a href=\"https:\/\/alojapro.com\/es\/politica-de-privacidad\/\" target=\"_blank\">Pol\u00edtica de privacidad<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p>[recaptcha]\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn_three\" type=\"submit\" value=\"Enviar Mensaje\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El email marketing sigue siendo una de las estrategias m\u00e1s efectivas para atraer y fidelizar a los hu\u00e9spedes de un alojamiento, lo que se traduce en m\u00e1s reservas directas. En este art\u00edculo, te mostraremos las mejores estrategias de email marketing para hoteles en 2025. Email Marketing para hoteles: estrategias para mejorar tus campa\u00f1as en 2025 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":28535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,1],"tags":[368],"class_list":["post-28469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-sin-categorizar","tag-email-marketing-para-hoteles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing para hoteles: Estrategias para fidelizar en 2025<\/title>\n<meta name=\"description\" content=\"Descubre las mejores estrategias de email marketing para hoteles para fidelizar a tus clientes en 2025. \u00a1Aumenta las reservas directas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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