{"id":8743,"date":"2017-06-08T10:37:05","date_gmt":"2017-06-08T10:37:05","guid":{"rendered":"https:\/\/alojapro.com\/?p=6023"},"modified":"2023-02-16T16:51:04","modified_gmt":"2023-02-16T16:51:04","slug":"tips-marketing-digital-para-hoteles-parte-1","status":"publish","type":"post","link":"https:\/\/alojapro.com\/es\/tips-marketing-digital-para-hoteles-parte-1\/","title":{"rendered":"Marketing digital para hoteles: Alojapro tips (Parte 1)"},"content":{"rendered":"<h1>Conozca tips de mejora de marketing digital para hoteles<\/h1>\n<p>El marketing tur\u00edstico trata de desarrollar estrategias para incrementar la presencia online de establecimientos tur\u00edsticos. Tus clientes investigar\u00e1n tu p\u00e1gina web y buscar\u00e1n lo que otros han dicho sobre tu establecimiento. Por ello aqu\u00ed presentamos un listado de ideas y consejos de <strong>marketing digital para hoteles<\/strong> que te ayudar\u00e1n a estar presente de manera inteligente.<\/p>\n<h2>1. Ret\u00e9n a tus clientes con programas de fidelizaci\u00f3n<\/h2>\n<p>Crea programas de fidelizaci\u00f3n para incentivar a que tus clientes repitan la visita. Cada establecimiento puede personalizar su programa para ofrecer premios, ya sea estancias o consumos, basados en las visitas o gastos realizados en el hotel.<\/p>\n<h2>2. Aseg\u00farate de que tu hotel aparezca en los resultados de b\u00fasqueda local<\/h2>\n<p>Cuando la gente busca hoteles y otros negocios en la red en tu localidad el objetivo es que tu establecimiento aparezca entre los primeros de la lista. Una de las primeras cosas que tienes que hacer para que esto pase es asegurarte de que tu negocio aparezca con precisi\u00f3n en tantos directorios como sea posible, incluyendo YELP, Foursquare, Tripadvisor, etc\u2026<\/p>\n<h2>3. Aprovecha el marketing de contenidos y actualiza el blog de tu hotel<\/h2>\n<p>El Marketing de contenido es una forma de aumentar tus reservas de hotel. Hay una estrategia de contenidos enfocada en la resoluci\u00f3n de problemas de nuestros posibles clientes. El primer paso es identificar todas las preguntas o problemas de nuestro p\u00fablico objetivo y crear un contenido detallado para resolverlos. Esto ayudar\u00e1 a construir la confianza del p\u00fablico en tu hotel o marca y aumentar\u00e1 las posibilidades de convertirlos en clientes. Todo esto se puede publicar en el blog del hotel y compartir en las redes sociales. Alojapro ofrece un servicio de <strong><a href=\"https:\/\/alojapro.com\/hotel-social-media-marketing\/\">community management para hoteles<\/a><\/strong> con estrategias de contenidos que de ayudaran a mejorar\u00a0tu presencia online.<\/p>\n<h2>4. Haz que sea f\u00e1cil reservar en tu hotel<\/h2>\n<p>Uno de los puntos claves para aumentar tus reservas es que sea f\u00e1cil para tu cliente reservar en tu p\u00e1gina web. Lo primero y m\u00e1s importante es tener un motor de reservas que sea visualmente atractivo y\u00a0f\u00e1cil de utilizar. El cliente deber\u00e1 poder reservar una o m\u00e1s habitaciones en tu establecimiento en pocos clics para evitar que el proceso sea largo. El <strong><a href=\"https:\/\/alojapro.com\/sistema-de-reservas-aloja\/\">motor de reservas<\/a><\/strong> de Alojapro le ofrece al cliente final la posibilidad de reservar habitaciones con tan s\u00f3lo 3 clics y le brinda\u00a0al establecimiento una infinidad de recursos\u00a0para vender otros servicios.<\/p>\n<h2>5. Encuentra tu nicho de mercado y dom\u00ednalo<\/h2>\n<p>Determina lo que hace que tu hotel sea \u00fanico y se destaque de la competencia. Aseg\u00farate de ser el mejor de tu ciudad para ese nicho y ofrece experiencias \u00fanicas para tus clientes.<\/p>\n<p>La pr\u00f3xima semana publicaremos los pr\u00f3ximos 5 tips para de <strong>marketing para hoteles<\/strong>.<\/p>\n<p>Si quiere soporte con la estrategia de marketing de su hotel no dude en <a href=\"https:\/\/alojapro.com\/es\/contacto\/\">contactarnos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conozca tips de mejora de marketing digital para hoteles El marketing tur\u00edstico trata de desarrollar estrategias para incrementar la presencia online de establecimientos tur\u00edsticos. Tus clientes investigar\u00e1n tu p\u00e1gina web y buscar\u00e1n lo que otros han dicho sobre tu establecimiento. Por ello aqu\u00ed presentamos un listado de ideas y consejos de marketing digital para hoteles [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":20496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[236],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-tips-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing digital para hoteles - Alojapro tips (Parte 1)<\/title>\n<meta name=\"description\" content=\"Descubre tips de marketing digital para hoteles que te ayudar\u00e1n aumentar tu ventas online. 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