Until a few years ago, 10 years to be exact, the hotel was marketed through various tour operators. They promoted a brochure featuring hotels where we appeared. Our communication and sales were reliant on the success of that brochure. We paid them very high commissions for our sales, and we decided to seek a solution.
The digitalization of hotels is both the present and the future. Digital sales have allowed users to begin traveling right from the comfort of their couches. This enables them to view hotel images to make decisions about their trips, leading to the rise of OTAs. We transitioned from offline commissions to another form of online commission. This made us realize the need to have a direct hotel tool to achieve at least the same levels of direct sales as the OTAs had. That’s when we contacted Alojapro.
We chose to trust Alojapro because they are hotel people who understood our problem. They developed the entire booking engine, and we can talk to them on a personal level knowing that they will always understand us. They understood us because they had faced the same issues as us regarding direct sales through the engine, and this completely convinced us.