Time
Cut down on admin tasks and spend more time on your business.
Service · Distribution
Channel management for hotels and tourist accommodation
Grow your online sales and optimise your property's distribution
Channel distribution management lets you market your hotel or tourist accommodation on the most suitable online channels to reach new customers and increase your bookings.
At Alojapro we analyse the characteristics of your property, your target audience and your sales channels to define a distribution strategy tailored to your business.
We also boost direct sales through your own website with our Booking Engine, so you can increase your direct bookings and reduce your reliance on intermediaries.
Your distribution strategy
Your property
OTAs
Metasearch
Specialist agencies
Your website
Benefits
Channel management designed to improve your profitability
Channels
Choose the distribution channels that best fit your property.
Costs
Optimise the resources you devote to online sales.
Bookings
Increase your visibility and win more booking opportunities.
How it works
How does channel management work for a property?
Not every hotel needs to be present on the same channels. That's why our strategy starts with an analysis of your property and continues with the selection, launch and monitoring of the most suitable channels.
1
We analyse your property
Our team studies your property, the type of guest you target, your destination, your offering and the characteristics of your business.
With this information we identify the best opportunities to improve your online distribution.
2
We select the distribution channels
Based on this analysis, we select the channels that best match your property's needs and goals.
We can work with up to 10 distribution channels, prioritising those likely to bring the most visibility and booking opportunities.
3
We handle the sign-up and go-live
We take care of contracting and launching the selected channels, as well as providing and adapting the necessary information about your property.
This way, you can start selling your property on new channels without having to take on all the management in-house.
4
We monitor and follow up
Once the channels are live, we continuously monitor their performance and stay in touch with the different portals.
We analyse opportunities for improvement and keep you informed about changes, news and actions that can help improve your property's visibility and sales.
Direct sales
Boost your direct sales too
Being present on the main distribution channels helps you reach new customers, but your own website should also be a sales channel.
That's why we complement the distribution strategy with our hotel Booking Engine, designed to make direct bookings from your website easy.
This lets you work on third-party distribution and direct sales together, striking a balance that improves the profitability of every booking.
Advantages
What are the advantages of a good hotel distribution strategy?
The right distribution strategy increases your property's visibility, reaches different traveller profiles and makes the most of the channels that work best for your business.
In addition, managing your channels well can help you:
Reach new markets and audiences.
Increase booking opportunities.
Diversify your sales channels.
Improve your property's online visibility.
Strengthen direct sales.
Optimise the resources devoted to sales and marketing.
Adapt your strategy to demand.
Frequently asked questions
Frequently asked questions about channel management
What is channel distribution management for hotels?
Channel distribution management involves selecting, setting up and supervising the different online channels used to market a property. The goal is to increase the property's visibility, capture more bookings and optimise the profitability of each channel.
Which distribution channels can a hotel use?
A property can be marketed through different types of channels, such as OTAs, online travel agencies, metasearch engines, specialist agencies and its own website. The most suitable channels depend on the type of property, its destination, target audience and commercial strategy.
Why is it important to diversify your sales channels?
Diversifying your channels lets you reach different customer profiles and reduce dependence on a single distribution channel. A balanced strategy can combine intermediaries with direct sales from the property's own website.
How do I know which channels are best for my hotel?
You need to analyse factors such as the type of property, location, target audience, source markets, demand and the costs of each channel. At Alojapro we carry out this analysis to select the channels that best suit each property's characteristics.
Does channel management help increase direct bookings?
Yes. Channel management doesn't have to focus solely on OTAs. A sound distribution strategy should also cover direct sales from the property's website, using tools such as a booking engine to turn visits into bookings.
How many channels can Alojapro manage?
Depending on the property's characteristics, we can select and manage up to 10 distribution channels that we consider right for its commercial strategy.
Grow your online sales with tailored distribution.
Request more information and we'll look at the most suitable channels for your property together.
No commitment · Team based in Calella, Barcelona