Save time and reduce manual work
Automate tasks such as updating data, segmenting guests and sending notifications.
Centralise all your information in a single platform so your team can spend less time on admin and more time on your customers.
Product · AlojaSuite
Hotel CRM
Get to know your guests better, personalise their experience and increase your revenue.
With AlojaSuite, our hotel CRM, you can centralise all your guest information, segment your database, automate communications and analyse your customers' behaviour from a single platform.
Get to know each guest better and use their data to offer a more personalised experience, strengthen loyalty and generate new sales opportunities.
What's more, AlojaSuite is not just a hotel CRM: it also includes CDP (Customer Data Platform) functionality to unify data from different sources and build a complete view of every customer.
CRM + CDP in one platform
Integrated with the Booking Engine
Ongoing support and training
Benefits
Benefits of our hotel CRM
Improve your guests' experience
Understand your customers' preferences and behaviour to offer them more relevant communications, services and promotions.
More personalised communication helps improve guest satisfaction and encourages loyalty.
Generate new sales opportunities
Use your customer data to identify upselling and cross-selling opportunities.
You can create specific segments and campaigns based on each guest's characteristics and preferences to offer products and services tailored to their needs.
Increase direct bookings
Identify the customers who reached your property through intermediaries and create specific campaigns to encourage their next booking to be made directly with you.
Turn your guest data into a tool to reduce your dependence on OTAs and increase direct sales.
Personalised technical support
Count on a specialised team to help you with the platform and answer your questions whenever you need it.
Updates included
Keep your CRM up to date and enjoy the improvements and new features we add to the platform at no extra cost.
Ongoing training
We help you get the most out of the platform through ongoing training and guidance so your team can use all of its features.
Features
Features of our hotel CRM
Get to know your guests better
Centralise your customer information and build a complete view of every guest.
Check data such as booking history, language, preferences, behaviour, satisfaction and other relevant information to know your customers better and offer them a more personalised experience.
Centralise all your data
Connect your property's different data sources to centralise your guest data in a single platform.
Make it easy to sync, import and update information, avoiding scattered data and always keeping an up-to-date view of every customer.
Analyse your guest data
Make decisions based on real data.
Analyse your customers' behaviour, their bookings, repeat frequency, preferences and satisfaction levels. You can also review the performance of your campaigns, promotions and commercial actions.
Segment your customers automatically
Create segments and audiences based on your guests' characteristics and their interactions with your property.
Segmentation lets you send more relevant communications and promotions to each customer group and automate part of your marketing actions.
Automate your communications
Stay in touch with your guests before, during and after their stay.
Set up automated notifications and messages to deliver relevant information at every stage of the journey and strengthen the relationship with your customers.
Secure access from any device
Access the platform from any device with an Internet connection and check your guest information whenever you need it.
The platform includes security and backup measures to protect the stored information.
CRM + CDP
CRM and CDP: all your guest data in one place
What is the difference between a hotel CRM and a CDP?
A CRM (Customer Relationship Management) lets you manage the relationship with your customers and use the available information to improve communications and loyalty.
A CDP (Customer Data Platform) goes a step further: it collects and unifies data from different sources to build a more complete view of every guest.
With AlojaSuite you can combine both capabilities to centralise your data, know your customers better and use it to make better decisions.
Why is a CRM important for a hotel?
Hotels generate a huge amount of information about their guests: bookings, stays, preferences, language, origin, purchasing behaviour, satisfaction and other data.
The problem arises when all this information is scattered across different systems. A hotel CRM centralises this data in a single platform and builds a complete profile of every guest.
That way you go from storing information to using it: analyse the data to know your customers better, create specific segments and automate marketing campaigns tailored to each profile.
The result is more relevant communication, stronger loyalty and new opportunities to increase your property's revenue.
Turn your guest data into revenue
Knowing your customers lets you build smarter strategies.
For example, you can identify guests who previously booked through an OTA and create a specific campaign to encourage their next direct booking.
You can also segment customers by their preferences, stay history or behaviour and offer them additional services they are genuinely likely to be interested in.
More knowledge
Better segmentation
More relevant communication
More loyalty and direct sales
AlojaSuite
All your data, integrated in a single platform
The CRM is part of AlojaSuite and is integrated with the Booking Engine, so you have information updated in real time and manage all your operations from a single environment.
Discover Alojasuite
FAQ
Frequently asked questions about our hotel CRM
What is a hotel CRM?
A hotel CRM is software that centralises all guest information in a single platform. It lets you manage customer data, segment it, automate communications and deliver personalised experiences to increase loyalty and direct sales.
What are the benefits of a hotel CRM?
A hotel CRM helps you know your guests better, personalise communication, automate marketing campaigns and improve the relationship with customers before, during and after their stay. It also supports decision-making through data analysis and helps increase the property's revenue.
How does a CRM help increase a hotel's direct sales?
A CRM lets you send personalised campaigns, win back former guests, offer exclusive promotions and keep in constant contact with your customers. This encourages future bookings to be made directly on the hotel's website, reducing dependence on OTAs.
What information can I manage with a hotel CRM?
The CRM centralises contact details, booking history, guest preferences, language, country of origin, purchasing behaviour, past communications and any other relevant information to deliver a more personalised experience.
Can I segment my guests?
Yes. Our hotel CRM lets you create segments based on criteria such as number of stays, nationality, travel dates, amount spent, room type booked or any other available data. This way, you can send more relevant and effective campaigns.
Can email marketing campaigns be automated?
Yes. The CRM automates campaign sends at different points in the guest journey, such as before arrival, during the stay or after check-out. You can also create promotional campaigns to encourage new bookings and build customer loyalty.
Does the CRM integrate with the rest of the AlojaSuite tools?
Yes. The CRM is part of the Alojasuite platform and is integrated with the Booking Engine. This means information is updated in real time and all operations are managed from a single environment.
What types of accommodation can use a CRM?
Our CRM is designed for hotels, holiday apartments, campsites, hostels and other tourist accommodation looking to improve guest management and strengthen loyalty.
How can I start using the hotel CRM?
Just request a demo. Our team will analyse your property's needs, show you how the platform works and support you throughout the entire implementation process.
Know your guests better and increase your revenue
Request a demo: we analyse your property's needs, show you how the platform works and support you throughout the entire implementation process.
No commitment · Team based in Calella, Barcelona