How can pop-ups be a resource in your digital marketing strategy?
You have probably heard of pop-ups. In fact, you come across them every day when you visit websites. It is clear they have become fashionable and that many companies now rely on them.
If you want to know why they are so successful, we recommend you keep reading. We explain what they are, what they are for and what benefits they can bring your business. Specifically, we will focus on pop-up discounts, a key element in your company's digital marketing strategy. Let's get started!
What is a pop-up?
A pop-up is a window that appears automatically when a user visits a website. It is a very useful tool for grabbing the user's attention and getting them to see a specific message while they browse.
The aim of this action is to obtain useful information from the user, such as their email address (so you can later run email marketing campaigns) or their telephone number.
Types of pop-ups
There are various types of pop-up. Choosing one or another will depend on your company's needs and the message you want to convey. Among the most notable are:
- Welcome pop-up: appears instantly when a user opens a website.
- Exit pop-up: appears when a user is about to leave the website.
- Timed pop-up: appears once a user has been browsing the website for a while.
- Scroll pop-up: appears when a user reaches a specific point on the website.
- Click pop-up: a window in which the user is asked to fill in some blank fields and click the button.
Benefits of adding pop-ups to your website
Adding pop-ups to your website offers multiple advantages, including:
- You will capture the user's attention immediately. It is a powerful call-to-action element that lets you focus on a single message.
- If used well, they will help reduce your website's bounce rate, keeping users browsing it for longer.
- They will help you increase your conversion rate and leads (potential customers) on your website.
What should you watch out for when using pop-ups?
If you do not want to drive visitors away, there are certain aspects you need to bear in mind. Pay attention! Here are some tips to make sure this does not happen.
First of all, the message must be clear and offer value to the customer. The content of the pop-up must be high quality, provide useful information and be interesting to the user. It must also be attractive, easy on the eye and able to stand out among the thousands of different messages internet users receive every day.
Secondly, the user must be able to close the pop-up easily and immediately. It should also give the option of not appearing again once it has been closed. This avoids annoying and overwhelming the user.
Finally, it is advisable to ask the user only for the information you need, such as their first name, surname and email address. Otherwise, they are unlikely to sign up.
Offer incentives to capture your audience's attention: pop-up discounts
In a sector as competitive as the hotel industry, it is clear that price is one of the most important factors in people's purchasing decisions. That is why it is crucial to capture the attention of whoever visits us so that they complete a transaction on the website.
Thanks to pop-up discounts, you can offer the guest the chance to get a discount automatically: they simply need to register their email address during the booking process.
Bear in mind that before diving into pop-ups, you should ask yourself what you want to achieve with this action: capturing email addresses to grow your database of potential guests, building guest loyalty, getting more bookings by offering discounts on their first booking, etc.
That way, you can focus more on the content you want to convey, and also know more precisely which type of discount suits you best and which type of discount you should offer the guest.
Once you have set up the pop-up discount on your website, it is very important to know how to communicate it to guests. In fact, for pop-up discounts to be effective, it is advisable to combine them with a good email marketing strategy. In other words, you need to prepare the email that delivers the voucher so that it reaches more people and thus increases the chances of generating more sales.
How can we help you at Alojapro?
Alojapro helps you create and activate the pop-up on your website and offers support with the strategy to follow in order to reach the goals you have set.
We adapt to you. We take into account your company's corporate colours, as well as the style and design of your website, so that integrating this element does not clash with the look of your site.
We create effective, eye-catching pop-ups for your business, also making sure they are responsive and adapt well to any type of screen, particularly mobile devices.
We have a pop-up system that offers you multiple alternatives. We adjust to the way you want to display these windows so that they are far more effective, suit your guests' tastes and help you reach your planned goals.
- On the one hand, we schedule when the pop-up will be shown (you can choose whether it appears when the user enters the website, when they leave, when they scroll to a specific point, etc.).
- On the other hand, we customise the frequency with which you want it to be displayed. For example, we can set the pop-up to appear only once during the user's visit to the website, or we can offer the option that, once the user has closed the window, it does not appear again.
- Finally, and most importantly, we link the pop-up directly to the booking engine so that guests automatically see their discount applied during the booking process.
These aspects are key to giving users a good experience while browsing your website and encouraging them to book. Are you taking them into account?
If you are not yet using pop-ups, now is the time to try them. Contact us.
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