The latest update to the booking engine AlojaSuite includes a major improvement in promotional code management, designed to maximise your revenue strategy and campaign segmentation. From now on, promotional codes are far more powerful, flexible and segmentable.
New Promotional Codes feature
Flexible discount type
Choose between applying a percentage discount (%) or an absolute discount (€), depending on your commercial strategy.
Advanced Segmentation
- Apply the code to a specific rate only.
- Segment by board basis (room only, breakfast, half board, etc.).
- Limit it to a particular room type (e.g. standard doubles or suites only).
- Combine several criteria: for example, only for double rooms on half board with a non-refundable rate.
Booking Window
Define a specific booking window during which the code will be valid (e.g. only bookings made between 01 and 10 July).
Code usage
You can now choose whether the code will be single-use (once per guest or booking) or multi-use, ideal for large-scale promotional campaigns.
In addition to the options already available
- Exclude the code from the registered or loyalty guest discount.
- Set a minimum stay required to apply the code.
- Limit the code to a specific range of stay dates.
Case study
A hotel wants to launch a campaign to encourage direct bookings in July, only for stays in a double room on half board.
Objective: Increase direct advance bookings for stays in August, competing with OTAs.
Code set-up in AlojaSuite:
- Code: VERANO25
- Discount: 25€ (absolute value)
- Applicable rate: “Non-refundable”
- Applicable board basis: Half board
- Booking window: 01 to 15 July
- Minimum stay: 3 nights
- Valid stay dates: 1 to 31 August
- Code usage: multiple uses
- Excluded from the guest discount: Yes
Expected result:
The booking engine automatically displays the discount to anyone who enters the code during the booking window. This allows the hotel to encourage advance bookings, control revenue and segment promotional campaigns more efficiently than ever
