TikTok is the social network everyone is talking about, as many users and businesses are going viral with their videos. Many of them have chosen to create a professional profile, since users tend to use this social network to search for information, leaving Google's search engine aside. If you want to know the advantages TikTok offers hotels and properties… Keep reading!
The new search engine for destinations and accommodation
TikTok has become the new search engine for users, as it lets them see content in video format, a far more enjoyable and entertaining format. What's more, users are looking for real experiences and opinions, so reading a blog article is not the same as watching a person talking in a video with cuts, transitions, voice-overs, effects and titles. Around 40% of young people prefer to explore content in TikTok's search engine rather than on Google. That's why SEO on social media is essential so that when a user searches for, say, “hotel in barcelona” in TikTok's search engine, our hotel's video comes up.
Audiovisual content with storytelling
Users generally like things that are easy to use and want to see quick, convenient and dynamic content. That's why content with storytelling that tells a story or an experience with a catchy hook, fast video cuts, changes of shot and effects tends to perform better. Users want to see topics that add value and are useful to them.
An ever-wider audience
Although a few years ago it was said that TikTok was only used by young people between 15 and 25, the age range has now widened. Today you can already see content aimed more at adults between 30 and 50, as many of them use the app in their day-to-day lives. It's also true that a few years ago the content was far more music-based and childish, something that has now changed: it is much more varied, with topics of interest for all audiences.
A fast, intelligent algorithm
TikTok's algorithm works very well when it comes to personalising content, as it shows you content based on the videos you've watched before. It's an AI-powered algorithm that learns your tastes from the videos you watch, the time you spend watching each video, the hashtags, the sound or music, etc. If TikTok detects that you've watched 58 seconds of a 1-minute video, it's probably a topic you like, so it will show you similar videos.
What's more, going viral is within everyone's reach. No matter how many followers and previous views you have, any video can take off. One example is the Hotel Tuc Blanc in Baqueira, which created its TikTok profile in December 2023, achieving more than 835,000 views and more than 38,500 likes in 5 months.
Collaborating with influencers
Running collaborations for your hotel on TikTok is ideal, as there are plenty of influencers of all sizes and in very specific market niches. This makes it much easier to reach and connect with your target audience.
The most important thing is to create content that is valuable and interesting for users, setting yourself apart from the competition. If you need help optimising TikTok for hotels and with creating and optimising content on social media, take a look at Alojapro's marketing services.
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