Hotel upselling: Increase your guests' satisfaction

Can you imagine increasing your property's profitability automatically, without overloading your bookings or marketing team? With the “hotel upselling” feature of the AlojaSuite platform, it is possible!

This tool lets you offer room-type upgrades to your guests, increasing your revenue while raising their satisfaction at the same time. All of it efficiently and without any hassle.

How does upselling help your hotel?

Hotel upselling is a technique that consists of offering guests an upgrade, such as moving to a superior room, in exchange for an additional payment. The best thing about this AlojaSuite feature is that it lets you manage the process automatically and in a personalised way, saving time and maximising your opportunities to increase revenue.

Automation and full control with no extra workload

With the Alojasuite booking engine, you can select which superior room type you want to offer depending on the room type booked. You can also set up advanced filters to define exactly who receives the offer and when, thereby optimising your chances of success:

Offer the upgrade only to bookings without a penalty, with a penalty, or to all of them.

Filter offers according to whether or not the booking has already been prepaid.

Do you have a loyalty programme or discounts for certain customers? You can offer the upgrade with the special conditions that best fit your strategy.

When the guest accepts the upgrade, AlojaSuite automatically modifies the booking, adjusting availability in the system and deducting the allocation of the newly assigned room. This ensures efficient management of the hotel's capacity without you having to make any manual changes. The new booking is updated in real time, guaranteeing that you are always in control of the rooms available.

Flexible payment and personalised discounts

Your guests will have the flexibility to pay the *upselling* difference on arrival at the property or before their booking is modified, depending on how you have set it up. 

What is more, if you have a discount programme, the feature lets you apply the same loyalty discount the guest already has assigned or, if you prefer, offer an additional one to make it more attractive.

But that is not all: you can even offer the upgrade free of charge if you configure it that way, for example for VIP guests or special customers. This lets you manage personalised promotions, rewarding your best guests and building their long-term loyalty, while ensuring your inventory is always optimised.

Real-time price calculation

The *upselling* price is calculated automatically by comparing the price of the room booked with that of the superior room at the time of the offer. If the superior room is cheaper or there is no significant difference, the upgrade is not offered, ensuring that every proposal is profitable for your business.

A practical example of hotel upselling

Imagine a guest has booked a standard room at your hotel for €100. A few days before their arrival, you still have several superior rooms available (Deluxe rooms), currently priced at €140.

Using AlojaSuite's *upselling* feature, an email is automatically sent to the guest offering an upgrade to the Deluxe room for the price difference: an additional €40. If the guest accepts, the booking modification is generated automatically, applying the price of the superior room and, depending on your settings, payment of the difference can be made before the booking is modified or on arrival. The system will also automatically deduct one Deluxe room from your availability, guaranteeing inventory control without you having to make any manual changes.

If you also have a loyalty programme and the guest is a member, you could apply an additional 10% discount, reducing the cost of the *upselling* to €36. For VIP guests, you could offer the upgrade free of charge as part of your loyalty strategy, which would further increase guest satisfaction and boost the chances of them staying with you again in the future.

Effective, automated communication

A key aspect of this feature's success is communication. AlojaSuite automatically sends an email to guests eligible for *upselling* a few days before their arrival. This ensures your guests are aware of the opportunity to enhance their experience, with no need for manual intervention by your team.

Conclusion

With AlojaSuite's *hotel upselling* feature, you will not only increase your property's profitability but also improve your guests' experience, all automatically and hassle-free. Make the most of this tool to maximise your revenue and ensure guest satisfaction, while your team focuses on what really matters: delivering exceptional service.