Reviews play a key role in the reputation and success of every tourist accommodation business. Having reviews that speak positively about your hotel or holiday apartment brings major benefits
- They increase the trust of your potential customers or guests.
- They help improve your SEO ranking, improving the position your website appears in within search results.
What should you bear in mind when managing your reviews?
Monitor your reviews:
To look after your brand image, it is vital to keep constant track of the reviews about your property. If people are talking about you, you need to know so you can handle the review in the best possible way.
We recommend monitoring reviews on platforms such as Google Business, TripAdvisor, Booking or Expedia, among others. That way you can find out what is being said about your property and respond to your guests' comments, both positive and negative.
Respond to reviews:
When guests write reviews about your property, whether positive or negative, we recommend always replying courteously and thanking them for their feedback.
Negative reviews
If the reviews are negative, the best approach is to respond in a constructive and courteous manner.
Positive reviews
Do not leave any review unanswered; if a guest leaves a positive comment about their experience at your property, reply thanking them for their feedback.
Use feedback to improve
Reviews can provide valuable insight into the areas of your hotel that need improvement. Consider using reviews as a tool to improve your service and facilities.
How to get reviews
The right time to ask a guest for a review is right after they have checked out of your property. The experience will be fresh in their mind and they will be able to write in greater detail, making the most of the guest's satisfaction after their stay.
To make the process easier for the guest, it is advisable to email them a direct link to the platform where you would like the review of your property to appear.
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